Audience GTM Specialist

📋 Description

• Assist in the organization and implementation of GTM launch activities for both new and existing products, following playbooks and guidance provided by GTM leadership.

• Aid in tracking deliverables and timelines across various cross-functional GTM workstreams, including product, sales, and marketing.

• Contribute to the documentation and standardization of GTM processes to enhance consistency and repeatability.

• Support the creation of GTM briefs, one-pagers, and internal presentation materials as required.

• Assist in collecting and organizing research on market trends, customer segments, and competitor positioning to refine GTM messaging.

• Help compile and summarize audience insights from available data sources to assist in targeting decisions.

• Utilize AI tools to expedite research synthesis and identify relevant signals for the team.

• Maintain and update audience segment documentation and persona materials as directed.

• Translate product release notes into clear, customer-friendly language for use by sales and marketing teams.

• Assist in maintaining and updating sales pitch decks, one-pagers, and enablement materials under the guidance of GTM leadership.

• Capture and organize win/loss signals and themes from sales conversations to support ongoing messaging improvement.

• Manage a filtered customer news workflow that highlights relevant brand mentions and success stories for the sales team to use in prospect discussions.

• Assist MDR and SDR teams by enhancing copy and updating content to support outreach efforts.

• Help compile and structure campaign and GTM performance data into dashboards and reporting templates.

• Monitor key metrics across demand generation touchpoints and alert leadership to trends or anomalies.

• Assist with documentation for A/B testing, track results, and summarize insights for team review.

• Maintain consistent reporting structures to enable leadership to evaluate ROI and prioritize resources efficiently.

• Serve as a connecting resource between product, sales, marketing, and events teams, ensuring information flow and deadlines are adhered to.

• Support the development of user conference session content, including the standardization of presentations, session titles, and descriptions.

• Coordinate opportunities for podcast interviews, webinar co-hosts, and event speakers.

• Maintain the GTM asset repository, including product images, GIFs, value proposition content, and segment-specific LLM-ready resources.

• Ensure that “About Us” messaging and review profiles are accurate and consistent across all channels.

⛳️ Requirements

• 2-4 years of business experience in analyzing complex problems with a proven ability to influence business outcomes.

• 2+ years of experience in demand generation, preferably within growth-stage company settings.

• Familiarity with B2B SaaS and inbound demand generation funnels.

• Experience collaborating with sales development teams.

• Ability to lead by influence, particularly while working cross-functionally with product, sales, and marketing leaders.

• Strong analytical and problem-solving abilities, including proficiency in analyzing large datasets to inform business decisions.

• Demonstrated capability to prioritize effectively, communicate conflicting priorities, and propose solutions.

• Excellent project coordination skills, with the ability to manage dependencies and align timelines across multiple departments.

• An entrepreneurial mindset with a track record of innovation and the agility to adapt quickly.

• Hands-on experience with AI tools (e.g., Claude, ChatGPT, Jasper, or similar) applied to content, enablement, or campaign workflows.

🏝️ Benefits

• Flextime, recognition, and support for independent work: Flexible time off alongside numerous learning and development opportunities to further your career.

• A comprehensive onboarding program, leadership training for all levels, and various programs and events.

• Exceptional work is rewarded through Bonusly, peer-nominated awards, and other recognition initiatives.

• Comprehensive health and wellness benefits: Company-paid medical, dental, and vision plans (with 100% employer-paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options, including memberships to One Medical.

• Support for team members at all life stages: Parental leave and support, up to $20k in fertility services (including IUI and IVF), surrogacy and adoption reimbursement, on-demand maternity support through Maven Maternity, free breast milk shipping via Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.