Audience Growth Coordinator

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Identify, test, and validate new channels for spawnd.gg.

• Conduct ongoing growth experiments: formulate hypotheses, test initiatives, assess results, and quickly iterate.

• Leverage AI and automation to scale experimentation, community discovery, outreach, content creation, analysis, and develop simple tools.

• Analyze platform behavioral data, including plays, views, time spent on site, retention, and traffic sources.

• Collaborate with Product and Tech teams to drive growth within the spawnd experience, including sharing mechanisms, discovery loops, and distribution through gameplay.

• Explore and organically engage communities on platforms like Discord, Reddit, Steam, YouTube, Twitch, and TikTok.

• Assist in go-to-market strategies for new games, features, and significant platform initiatives.

• Present findings, results, and subsequent steps to stakeholders and C-level executives.

⛳️ Requirements

• Proven experience in creating, validating, and scaling acquisition, distribution, audience, or community channels for digital products.

• Familiarity with iterative experimentation processes, including hypothesis development, metric formulation, testing, analysis, and scaling.

• Ability to analyze how audiences discover, share, and engage with digital products.

• Strong hands-on approach for building, testing, and operationalizing solutions.

• Experience with analytics, automation, AI, and rapid validation techniques.

• Knowledge of growth, acquisition, and engagement metrics, including qualified traffic, conversion rates, activation, retention, sharing, referrals, cohorts, CAC, LTV, funnel metrics, and channel performance.

• Capability to work collaboratively with Product, Tech, Marketing, Community, and BizDev teams.

• Proficient in English for content creation, conversations, research, and participation in meetings with international stakeholders.

• Ability to autonomously prioritize initiatives, make data-informed decisions, document rationale, and communicate insights.

• Experience in engaging with and reporting directly to Directors and C-level executives.

• Practical experience with AI and a keen interest in exploring new tools.

• Genuine interest in the spawnd.gg product and in indie players and communities.

• Comfort with conducting experiments that may not succeed.

• Nice-to-have: experience with early-stage digital products, startups, scale-ups, games, gamer communities, indie platforms, and various social media channels.

• Nice-to-have: experience with unconventional distribution channels such as partnerships with creators, communities, curators, newsletters, forums, referral programs, and shareable content.

• Nice-to-have: familiarity with tools like GA4, Looker Studio, Amplitude, Mixpanel, PostHog, Webflow, Framer, Typeform, Tally, Airtable, Notion, Zapier, Make, n8n, HubSpot, Mailchimp, Customer.io, Apollo, Clay, or similar.

• Nice-to-have: basic understanding of SQL, APIs, webhooks, ethical scraping, automation, bots, MCPs, simple scripting, and prototyping with AI.

• Nice-to-have: advanced or fluent Spanish language skills.

• Bachelor’s degree in Marketing, Communications, Business Administration, Product, Data, Engineering, or related fields.

🏝️ Benefits

• Health and dental plan with an employee contribution of R$1.

• 30 days of paid leave per year after completing one year with the company.

• Monthly R$500 allowance on an iFood Benefícios card for work-related expenses, home office, or household bills.

• US$70 balance per semester for courses, books, workshops, and events.

• 4 additional days off per year.

• Game of the Month allowance up to R$360.

• 10 annual 20% discount coupons for the store.

• Partnership with Open English to enhance English and/or Spanish skills.

• Access to Wellhub, featuring gyms, studios, therapy, nutrition, and online training.

• Access to the AVUS platform, offering virtual assistance and a professional network across Brazil.

• Access to the Starbem app for medical, psychological, and nutrition consultations and pharmacy discounts.

• Stay partnership for flexible future-oriented contributions.

• Stock Options program, eligible after one year with the company.

• Online birthday event with a delivery budget, gifts, and activities.

• Flexible working hours.

• Annual team meetups in Rio de Janeiro.

• Casual, collaborative, and transparent work environment.

• Internal marketing activities and gifts on special occasions.

• Gamer-friendly team culture.