Associate Vice President, Sales Enablement

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define and lead the global sales enablement strategy that aligns with revenue generation priorities, go-to-market initiatives, and business growth objectives.

• Oversee product and solution enablement across Geotab’s portfolio, ensuring consistent positioning, messaging, and execution across all product areas.

• Establish and manage a structured, global go-to-market readiness model to ensure Sales is thoroughly prepared prior to product launches.

• Supervise the development and governance of sales enablement programs, including onboarding, product enablement, sales skills, and certification frameworks.

• Collaborate with Revenue Operations to enhance the adoption of sales processes, systems, and tools, including CRM and AI capabilities.

• Develop and refine the sales enablement operating model, encompassing intake, prioritization, and roadmap management.

• Define and implement a measurement framework that correlates enablement activities with business outcomes, such as pipeline, win rate, and deal velocity.

• Work closely with Sales Leadership to synchronize enablement priorities with field needs and performance objectives.

• Propel the integration of AI into sales enablement to facilitate personalized learning, content discovery, and in-workflow guidance.

⛳️ Requirements

• 8 - 10 years of experience in sales enablement, sales operations, or go-to-market strategy, with a proven track record of leading global enablement functions and delivering measurable business impact.

• 5 - 8 years of supervisory experience with a proven ability to lead large, cross-functional teams and effectively operate at a senior leadership level.

• Experience in B2B technology, SaaS, IoT, or similar industries is highly preferred.

• Expertise in Global Strategy & GTM: Demonstrated experience in defining and executing global strategies that align with business goals, possessing a deep understanding of revenue operations and driving enablement across complex product portfolios.

• Solution Selling Mastery: Strong grasp of value-based selling and customer lifecycle enablement, specifically in enabling cross-sell, attach, and expansion motions across a product portfolio.

• Data-Driven Leadership: Strong capability to define metrics, interpret complex data, and construct measurement frameworks that connect enablement activities directly to business outcomes and executive-level reporting.

• Technological Proficiency: Familiarity with sales technology stacks (CRM, enablement platforms) and an understanding of how to utilize AI to enhance enablement delivery, personalization, and performance.

• Strategic Execution: Ability to translate high-level strategy into scalable operating models and execution frameworks, supported by robust problem-solving and decision-making capabilities in complex environments.

• Stakeholder Influence: Proven ability to influence senior stakeholders across Product, Sales, Marketing, and Operations through strong executive communication and alignment skills.

• Professional Certifications: Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) or enablement/AI-related certifications are advantageous.

🏝️ Benefits

• Flexible working arrangements

• Home office reimbursement program

• Baby bonus & parental leave top-up program

• Online learning and networking opportunities

• Electric vehicle purchase incentive program

• Competitive medical and dental benefits

• Retirement savings program