Associate Vice President, Group Director – Media Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the senior strategic media leader for significant client accounts.

• Create innovative, forward-thinking plans that promote measurable business growth.

• Oversee integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging media channels.

• Convert audience insights, past performance, attribution data, market trends, and client goals into actionable strategies.

• Collaborate with Analytics and channel leaders to develop measurement plans, optimize KPIs, and strategize for the future.

• Conduct planning reviews, quarterly business reviews (QBRs), client presentations, and executive discussions.

• Cultivate trusted relationships with senior clients and address broader business or relationship challenges.

• Work with department leadership to establish planning standards, scalable processes, and cross-functional collaboration.

• Enhance Rain’s Media Planning practice through improved quality, integration, training, and consistency.

• Advance planning tools, proprietary technology, AI-driven workflows, and attribution models.

• Drive new business initiatives through pitches and cross-functional teamwork.

• Build agency and industry networks and contribute to points of view, case studies, training materials, and Media Impact Report content.

• Oversee, mentor, and develop planning talent, including Directors and emerging leaders.

• Guide teams on strategic planning, client leadership, communication, delegation, and accountability.

• Provide insights on staffing, resource allocation, utilization, and delivery models.

• Ensure account and department health regarding scope, staffing, profitability, deliverables, client satisfaction, and team capacity.

• Identify and eliminate obstacles, clarify responsibilities and next steps, and maintain urgency concerning critical deliverables.

⛳️ Requirements

• Over 12 years of experience in agency media planning, integrated media strategy, or relevant media leadership for national accounts.

• Extensive cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels.

• Demonstrated ability to convert data, research, market context, audience insights, and performance outcomes into persuasive strategic narratives.

• Excellent executive presence and communication abilities.

• Proven experience leading or participating in senior client discussions, planning reviews, QBRs, and new business presentations.

• Experience managing and nurturing senior planning talent, including Directors and promising future leaders.

• Strong business acumen encompassing staffing, scope, utilization, operational efficiency, resource planning, and healthy client business drivers.

• Forward-thinking perspective on media industry changes, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and shifting consumer behavior.

• Strong critical thinking and problem-solving skills in uncertain situations.

• Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match and immediate eligibility.

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of paid family and medical leave.

• Monthly Work-From-Home allowance.

• Flexible First environment allowing for remote work and virtual/in-person connections.

• Commitment to employee development, technology, and tools.