Associate Vice President – Digital Advertising Strategies

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Act as the main strategic advisor for client-partners concerning digital advertising strategies while overseeing multi-channel approaches.

• Evaluate and enhance digital campaigns by utilizing performance data to refine targeting, media mix, creative strategies, and advertising budgets.

• Lead the Digital Marketing division of enrollmentFUEL, including team management and the advancement of digital methodologies and solutions.

• Function as the organization's internal expert on digital strategy.

• Cultivate relationships with senior leaders among client-partners to drive account retention and growth.

• Identify opportunities to broaden digital and related enrollment service offerings.

• Collaborate with Sales, Client Services, and Operations on discovery processes, solution design, proposals, and strategic initiatives.

• Represent enrollmentFUEL through conference presentations, professional engagement, and thought leadership initiatives.

• Act as Account Manager for assigned client-partners, overseeing overall relationships, retention strategies, and growth initiatives.

⛳️ Requirements

• A Bachelor's degree in Marketing, Advertising, Communications, or a related discipline is required.

• A Master's degree is preferred.

• Significant experience in developing, managing, and optimizing digital marketing campaigns.

• Experience in higher education marketing is preferred.

• Thorough knowledge of digital marketing platforms, influencer marketing, search engine optimization, AI optimization, advertising metrics, and analytics.

• A commitment to staying updated on emerging industry trends.

• Flexibility concerning new and evolving processes and product changes.

• Proven leadership and communication skills.

• Ability to collaborate effectively across teams in a remote setting.

• Strong organizational, project management, and problem-solving skills.

• Proficiency in Microsoft Office, Adobe Creative Suite, Canva, and other tools for digital marketing content creation.

• Willingness to travel periodically, approximately 2–4 times each year.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional development and growth.

• Flexible work environment.