Associate, Paid Search Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Google Ad Grants bi-weekly, encompassing the creation and testing of text ads and extensions, selecting keywords and negative keywords, and verifying the quality of conversion tracking.

• Develop and manage new Google Ad Grant campaigns as per requests from clients and account teams via Workfront.

• Dispatch monthly Ad Grant reports detailing performance insights, optimizations, asset requests, and internal commentary.

• Supervise paid search accounts on a weekly basis.

• Modify bids to enhance CPA and keep an eye on budgets and media plans to avoid under- or over-expenditure.

• Create and manage new paid campaigns through Workfront.

• Provide reports on paid search performance based on requests from the internal media team or account team.

• Establish conversion tracking at the launch of campaigns using Google Tag Manager for Google Ads and Microsoft Advertising.

• Refer technical issues beyond the media team's capabilities to the account and technical teams.

• Generate SEO and keyword suggestions for National client pages utilizing keyword tools, organic searches, long-tail terms, and planned ad copy.

⛳️ Requirements

• Bachelor's degree in business, advertising, marketing, or a related field.

• At least 1 year of experience or a robust internship in a comparable setting.

• Exceptional written and verbal communication abilities.

• Strong organizational skills, keen attention to detail, and the capability to multitask.

• Familiarity with Workfront or similar applications.

• Proficient in Microsoft Office.

• Experience in managing paid search campaigns on Google Ads or Microsoft Advertising is advantageous.

• Knowledge of digital marketing tools and platforms, including Google Analytics, is a plus.

• No sponsorships are available for this position.

🏝️ Benefits

• Remote work.

• Comprehensive benefits package.

• Highly competitive salary based on experience.