Associate Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Implement Canadian marketing strategies through consumer-focused activations and product launches.

• Assist with localized Canadian media relations, product distribution, local content opportunities, and ad placement execution.

• Track and report on Canadian market trends, consumer insights, and the competitive landscape.

• Lead trade marketing initiatives, visual merchandising, window displays, and in-store presence at Canadian retail partners.

• Organize and provide product and brand training for retail professionals.

• Enhance sell-through via localized retail activations and manage shop professional incentive programs.

• Oversee and implement the Canadian Rep Rider program alongside Sales Force leaders.

• Plan and execute resort partnerships, consumer trial initiatives, trade events, consumer activations, and launch events.

• Collaborate on the production and management of the Quality Ski Time Film Tour and other brand-owned events across North America.

• Scout and manage Canadian ambassadors, junior athletes, and key opinion leaders, particularly in the freeride community.

• Coordinate product distribution, asset collection, and ROI assessments for local ambassadors.

• Establish relationships with local ski clubs, freeride organizations, and regional resorts.

• Communicate product initiatives and launches to athletes and key opinion leaders.

• Facilitate athlete event production and participation.

• Track and manage budgets related to local sports marketing and trade marketing.

• Generate reports on brand events, athletes, and ambassadors.

⛳️ Requirements

• 3–5 years of hands-on marketing and execution experience in the outdoor, action sports, or Alpine Ski sectors.

• Bachelor’s degree in business, Marketing, or a related field, or an equivalent combination of education and experience.

• Demonstrated ability to work independently, remain highly motivated, and maintain discipline in a fully remote, office-free setting.

• Proven experience in executing marketing strategies across retail, events, and community engagement.

• Strong understanding of retail marketing and in-store merchandising principles.

• Capability to conduct professional product training for retail personnel.

• Strong personal or professional ties to the Canadian ski community, particularly within the freeride scene.

• Skilled in identifying relevant talent and key opinion leaders.

• Experience in ski tuning and ski mounting is mandatory.

• Boot fitting experience is advantageous.

• Highly organized and self-driven, with the ability to manage multiple event timelines and retail activations concurrently.

• Flexibility to work varied hours, including weekends and holidays.

• Willingness to travel regionally for on-snow activations and to support retail partners.

• Capability to lift up to 30 pounds, with or without accommodations.

• Valid state-issued Driver’s License and ability to drive.

🏝️ Benefits

• Employees have the option to work remotely.

• Fully remote, office-free work environment.

• Reasonable accommodations may be provided to enable individuals with disabilities to perform essential job functions.