Associate Manager, Campaigns

This is a fully remote position, open to applicants in Oregon.

📋 Description

• Take ownership of the complete campaign production process for Email and loyalty program communications, which includes building, testing, quality assurance, and deploying campaigns using Bloomreach (ESP).

• Collaborate with the Director of CRM and Loyalty to create and maintain the integrated campaign marketing calendar, ensuring accuracy, completeness, and alignment across various channels.

• Design and update email mock-ups in Figma to align with campaign structure, promotional strategies, and audience segmentation.

• Facilitate the weekly Wall Walk meeting to ensure alignment in execution and finalize email mock-ups for the team, optimizing the campaign flow throughout any given week and supporting the commercial plan for maximum customer experience.

• Oversee the assignment of Subject Lines and Preheaders received from Creative Services, ensuring effective messaging that enhances open rates and call-to-action clarity while avoiding duplication.

• Create email mock-ups for executive review associated with key promotional events.

• Code HTML emails as necessary for customization, personalization, and layout implementation.

• Manage the collection and handoff of creative assets to ensure timely delivery and efficient production of files.

• Collaborate with the Site team to implement an effective email linking strategy.

• Identify and suggest opportunities for streamlining production processes and operations through automation and AI.

⛳️ Requirements

• A minimum of 2 years of relevant experience in email marketing, campaign production, or CRM execution, ideally within an eCommerce or DTC context.

• Hands-on experience with an email service provider, with a strong preference for Bloomreach experience.

• Preference for candidates with SMS campaign execution experience; familiarity with Attentive is a plus.

• Proficient in HTML and CSS is preferred.

• Experience using Figma or similar design mock-up tools is necessary.

• Familiarity with Customer Data Platforms (CDPs) or other segmentation tools is advantageous.

• Exceptional attention to detail, strong time management skills, and the capacity to prioritize projects effectively to meet deadlines.

• Excellent project management and communication abilities.

• Familiarity with analytical tools and the ability to interpret KPIs to inform program recommendations.

• A solid understanding of email best practices and a strong knowledge of CAN-SPAM, CCPA, and GDPR compliance.

• Comfort with AI tools and automation platforms as part of a dynamic CRM execution ecosystem.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and growth.

• Engaging work environment with a dynamic team.