Associate Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and shape the growth strategy.

• Collaborate with marketing leadership to convert go-to-market priorities into campaign strategies and growth initiatives.

• Identify opportunities to enhance pipeline generation, engagement, and conversion rates.

• Utilize campaign and funnel data to guide your recommendations and priorities.

• Create and test innovative ideas to boost campaign effectiveness.

• Take ownership of campaign strategy and planning.

• Develop integrated campaigns that span paid media, outbound (BDR), email, events, and partner channels.

• Establish clear campaign objectives and success metrics aligned with business goals.

• Manage segmentation, messaging, and channel execution for your assigned campaigns.

• Ensure campaigns effectively connect throughout the customer journey from awareness to conversion.

• Facilitate cross-functional alignment.

• Collaborate with Marketing, Sales, BDR, and channel teams to ensure timely campaign execution.

• Coordinate campaign launches so that stakeholders are informed about expectations and timelines.

• Align with BDR teams regarding outbound messaging, targeting, and scheduling.

• Lead the campaign delivery process.

• Oversee timelines, briefs, and daily campaign execution activities.

• Ensure that assets and messaging resonate with your target audiences and campaign objectives.

• Maintain momentum across campaigns and execution workstreams.

• Take ownership of performance and optimization.

• Monitor campaign performance based on engagement, pipeline, and revenue metrics.

• Identify optimization opportunities and implement improvements.

• Leverage data to refine targeting, messaging, and channel effectiveness.

• Share results and strategic recommendations with stakeholders.

• Integrate partner channels into campaign strategies.

• Engage in co-marketing initiatives that broaden reach and enhance pipeline generation.

⛳️ Requirements

• 1 to 3 years of experience in demand generation, campaign management, digital marketing, growth marketing, or a similar B2B marketing role.

• Proven experience in supporting or executing multi-channel marketing campaigns.

• A strong understanding of marketing funnels, segmentation, and campaign performance metrics.

• Excellent organizational and project management skills.

• An analytical mindset with a genuine interest in utilizing data for decision-making.

• Familiarity with marketing automation, CRM systems, ABM platforms, or outbound tools is advantageous.

• Demonstrates curiosity, initiative, and a strong desire to take ownership of outcomes.

🏝️ Benefits

• Equal Opportunity Employer.

• Opportunities for professional development.