Associate Field Medical Marketing Director – Mid-Atlantic

This is a fully remote position, open to applicants in District of Columbia, +3 more states.

📋 Description

• Collaborate in brand strategy planning and development across HCP, Patient, and Medical Marketing initiatives.

• Convert field insights and real-world feedback into enhancements driven by data for programs.

• Oversee the execution of Advisory Boards from start to finish, encompassing recruitment, facilitation, and reporting.

• Ensure that peer-to-peer programs fulfill educational requirements through careful speaker selection, preparation, coaching, event coordination, and reporting.

• Manage assigned marketing campaigns and programs from the conceptual stage through to execution.

• Supervise relationships with agency partners, ensuring deliverables and promotional review processes are met.

• Serve as the Marketing liaison for aligned sales teams and provide education on brand initiatives.

• Coordinate professional interactions with designated healthcare professionals and collect documented insights.

• Identify and engage emerging Key Opinion Leaders (KOLs) utilizing data sources and field insights.

• Report insights on KOL engagement to leadership and provide synthesized recommendations.

• Conduct or participate in trend and sentiment analysis activities.

• Develop and implement regional insight collection initiatives.

• Manage strategic Medical Marketing projects through ideation, development, approval, execution, optimization, and evolution.

• Assist the Speaker Bureau with nominations, evaluations, training, utilization, and coaching.

• Lead the creation of content for peer-to-peer programs, product theaters, programs for patients/caregivers, speaker and field training, and promotional materials.

• Facilitate the selection of KOLs for product theaters and other engagements.

• Collaborate with regional Sales, Medical, and Market Access teams to ensure the implementation of brand strategy.

• Update playbooks and guidelines based on real-world experiences and best practices.

• Work with Legal and Compliance to ensure adherence to policies, guidelines, and regulatory requirements.

⛳️ Requirements

• Bachelor's degree in marketing, business, health policy, scientific, or a related field with 10+ years of relevant experience in pharmaceutical/biotech marketing and sales preferred.

• A Master’s degree with 8+ years of comparable experience is preferred.

• Experience in a therapeutic area is preferred but not mandatory.

• Excellent communication and diplomatic skills, coupled with scientific knowledge and strong clinical acumen.

• Solid understanding of legal, compliance, and regulatory frameworks in pharmaceutical promotions and industry standards.

• Proven ability to build cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications teams.

• Demonstrated strategic thinking, initiative, problem-solving abilities, and creativity in product positioning and messaging.

• Capability to maintain focus in a dynamic environment and ensure alignment with strategic commercial goals.

• Proficiency in managing multiple tasks and prioritizing effectively.

• Technical/business expertise and proven thought leadership.

• Comprehensive knowledge of relevant areas of expertise.

• Understanding of departmental interconnections that support business objectives and mentor colleagues on organizational impact.

🏝️ Benefits

• Annual bonus with a target of 30% of earned base salary.

• Eligibility to participate in an equity-based long-term incentive program.

• Retirement savings plan with company matching contributions.

• Paid vacation time.

• Paid holidays.

• Paid personal days.

• Paid caregiver/parental leave.

• Paid medical leave.

• Medical coverage.

• Prescription drug coverage.

• Dental coverage.

• Vision coverage.