Associate Director – Social Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise social commerce services, guaranteeing excellence in affiliate programs and shoppable content on TikTok Shop and other social platform-based storefront strategies.

• Perform monthly performance evaluations on quality, conversion trends, and strategic alignment, providing insights to division leads and the Director of R&D.

• Participate in a monthly performance review with a division lead, evaluating shop performance, affiliate conversion trends, and strategic alignment across commerce-driven initiatives.

• Conduct one monthly operational review with R&D leadership, summarizing division performance trends, key insights, and opportunities to enhance social commerce offerings.

• Ensure best practices for affiliate-driven content, social storefront management, and conversion optimization are uniformly applied across teams.

• Manage specific recruitment and bench-building initiatives by identifying skill gaps, evaluating hiring needs, and securing a robust pipeline of Commerce and creator talent to effectively scale offerings.

• Spearhead the development and implementation of scalable social commerce strategies, ensuring profitability and alignment with client needs; integrating these offerings into the division structure as adoption targets are achieved.

• Propel cross-channel shop adoption, extending offerings across affiliate networks, social marketplaces, and emerging commerce-enabled platforms.

• Collaborate closely with the Director of R&D, Social, to test, refine, and optimize new social commerce programs, storefront strategies, and revenue-generating affiliate partnerships prior to launch.

• Contribute to new business initiatives by assisting with pitches, revenue forecasting, and pricing strategy for new commerce service offerings.

• Maintain best practice playbooks for social commerce growth tactics, affiliate optimization, and emerging shop strategies, ensuring teams remain ahead of industry trends.

• Utilize AI or automation to enhance efficiency or improve outputs.

• Serve as the primary liaison for commerce-driven platforms, including TTS, Euka, affiliate networks, and other social shopping integrations (Meta, Pinterest, YouTube Shopping, etc.).

• Oversee platform partnerships and revenue-driving initiatives, ensuring teams effectively leverage shop optimization tools, performance tracking, and emerging monetization features.

• Manage communication and knowledge sharing regarding commerce platform updates, ensuring all divisions stay informed and adjust strategies accordingly.

• Keep the organization at the cutting edge of social commerce advancements, integrating data-driven retail strategies and emerging revenue streams into service offerings.

• Manage one to two key commerce-driven accounts, applying real-time insights to enhance service offerings and execution strategies.

• Leverage firsthand experience to optimize affiliate partnerships, shoppable content strategies, and storefront conversion tactics.

• Share key insights with the Director of R&D, shaping service development and ongoing improvement.

• Host a monthly Commerce Trends All-Hands, convening division service leads to discuss commerce strategy, performance trends, and emerging platform updates.

• Meet monthly with division service leads to synchronize on commerce strategy, performance trends, and emerging platform updates.

• Collaborate closely with the Director of R&D to shape new commerce service offerings, ensuring scalability, and tracking business impact.

• Support go-to-market initiatives, ensuring commerce services are structured for profitability, adoption, and long-term growth.

• Utilize AI technologies to improve and optimize business processes.

• Leverage Power Digital's Nova ecosystem in relation to your department.

• Perform other applicable or related duties as assigned.

⛳️ Requirements

• You are a strategic and detail-oriented leader with a strong passion for innovation, collaboration, and operational excellence.

• You possess a proven history of scaling product quality and ensuring consistency across divisions.

• You have experience in implementing new service advancements, particularly utilizing AI and automation.

• You exhibit strong cross-functional leadership skills, capable of aligning diverse teams towards a common product vision.

• You possess exceptional communication and stakeholder management abilities to foster alignment and buy-in.

• You have a client-first mindset, committed to delivering solutions that yield measurable impact and customer satisfaction.

• You possess extensive experience managing relationships with key digital platforms (e.g., Meta, Google, TikTok, TradeDesk).

• You have practical expertise in managing client accounts, ensuring direct application of innovations and best practices.

🏝️ Benefits

• Base salary plus commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium.

• 401(k) plan with 4% employer contribution matching.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards charitable activities.

• Fully flexible work environment: full-remote, in-office, or hybrid.

• A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck.

• Employee Assistance Program (EAP).

• 12 observed United States national holidays plus 2 mental health recharge days per year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards including prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.