Associate Director, Programmatic

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Lead the growth of the Programmatic service offerings.

• Shape the strategic vision for the Programmatic department.

• Create and execute detailed programmatic strategies.

• Partner with cross-functional teams to ensure programmatic initiatives align with business goals.

• Establish KPIs and assess campaign performance.

• Offer insights and recommendations for ongoing optimization and client expansion.

• Foster relationships with programmatic partners, vendors, and platforms.

• Guarantee access to state-of-the-art programmatic solutions.

• Serve as a thought leader, sharing industry knowledge and insights.

• Assist with Programmatic new business pitches, audits, and presentations.

• Contribute programmatic expertise to the advancement of the department and its learning and development initiatives.

⛳️ Requirements

• Over 7 years of demonstrated experience in programmatic positions at publishers, advertising agencies, or ad tech firms.

• More than 2 years of proven experience in people management.

• Experience in driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k.

• Strong comprehension of how programmatic strategies integrate with paid and organic channels to exceed client KPIs.

• A solid track record in Programmatic media planning and developing measurement frameworks.

• Recent hands-on experience in building and optimizing campaigns in DSPs, with a preference for TTD, Nexxen, and DV360.

• Experience with Account-Based Marketing (ABM).

• Experience in supporting Programmatic new business pitches, including audits and presentations.

• Ability to present clear points of view and provide programmatic expertise.

• Strong skills in cross-collaboration, interpersonal communication, and overall communication abilities.

• Excellent analytical skills and meticulous attention to detail.

• Results-driven attitude with the capability to manage multiple projects simultaneously.

• Established work authorization and permanent residency in the country of employment for global positions.

• Reliable internet access and a professional background.

• Capability to remain stationary for extended periods and effectively observe and interpret verbal and written communication.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• 100% employer-paid plan for employees and a 50% employer contribution for dependents.

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited Paid Time Off (minimum of 2 weeks).

• Paid Company Holidays.

• Your Birthday Off.

• End of Year Recharge (Company closure from December 24 to January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure.

• Annual Anniversary Trip with peers and executive leadership.

• Option to work remotely from a home office.

• Company-provided laptop (PC or Mac available).