Associate Director, Paid Social – Pharma Focus

📋 Description

• Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels.

• Develop comprehensive paid social strategies tailored to Life Sciences and pharmaceutical brands, focusing on HCP and patient targeting.

• Ensure all campaigns adhere to regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor.

• Collaborate with cross-functional teams (media, analytics, strategy, creative, and client services) to deliver cohesive marketing initiatives.

• Take ownership of paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans.

• Convert data into actionable insights, providing clear, executive-level reporting and recommendations.

• Manage and forecast paid social budgets, ensuring efficient allocation and a strong return on investment.

• Oversee platform best practices, staying informed about changes in privacy, targeting, and platform capabilities—particularly in regulated categories.

• Guide the development of audience strategies, including first-party data, privacy-safe targeting, and platform-native solutions.

• Act as a senior client lead, offering strategic guidance and fostering strong, trusted relationships.

• Contribute to new business initiatives, including the development of paid social strategies, pharma-specific POVs, and pitch presentations.

• Enhance internal standards and processes for paid social excellence, especially within regulated verticals.

⛳️ Requirements

• 8–10 years of experience in paid social strategy and execution.

• Proven experience in Life Sciences, pharmaceutical, or other highly regulated industries.

• Strong understanding of regulatory considerations, including MLR processes and compliance requirements in paid media.

• Demonstrated ability to lead full-funnel paid social programs, including campaigns focused on HCPs and patients.

• Extensive platform expertise across Meta, LinkedIn, TikTok, Reddit, and other emerging paid social channels.

• Strong analytical mindset with a track record of translating performance data into strategic recommendations.

• Experience with social analytics, measurement frameworks, and platform tools (e.g., Sprinklr, platform-native tools, third-party measurement solutions).

• Ability to function as both a strategic leader and a hands-on operator when necessary.

• Excellent client-facing skills, with the capability to simplify complex strategies for executive audiences.

• Highly organized, detail-oriented, and adept at managing multiple workstreams in a fast-paced environment.

• Strong verbal, written, and presentation skills.

🏝️ Benefits

• Medical

• Dental

• Vision

• Life Insurance

• 401K

• Lifestyle Spending Account

• Employer Paid Life & Disability Insurance

• Flexible Time off & Holidays