Associate Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development and execution of paid social strategies and campaigns across platforms such as Meta, TikTok, YouTube, Pinterest, and other emerging channels.

• Take ownership of campaign architecture, comprehensive funnel structure, audience strategy, and budget allocation, focusing on more than just optimization.

• Create and manage testing roadmaps that cover creative, audience, bidding, and landing page hypotheses.

• Act as the main point of contact for clients — conduct performance meetings, provide clear summaries, and actively communicate successes, challenges, and recommendations.

• Transform campaign data into strategic narratives — including monthly summaries, quarterly business reviews (QBRs), and executive-level performance reports.

• Work collaboratively with creative, analytics, and internal teams to implement integrated growth initiatives.

• Spot growth opportunities and identify risks before they become apparent in the data.

• Assist in pitches and new business efforts for performance media influencer campaigns.

⛳️ Requirements

• 4–6+ years of experience in paid social, with a minimum of 1–2 years at or nearing the AD level.

• Expert-level proficiency in Meta and TikTok; familiarity with YouTube and Pinterest is a significant advantage.

• A strategic thinker who can also implement actions — you are comfortable navigating Ads Manager.

• Outstanding client communication abilities — you can simplify complex information, narrate with data, and maintain client confidence in the partnership.

• Strong written communication skills: crafting performance summaries, strategy documents, and QBR presentations should come naturally to you.

• Proactive and self-sufficient — you identify problems before being prompted and offer solutions alongside challenges.

• Experience with measurement and attribution frameworks throughout the funnel (including brand lift, sales lift, search lift, e-commerce) is a plus.

🏝️ Benefits

• Options for remote work.