Associate Director, Paid Search, Feeds & Shopping

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of the paid search strategy for a portfolio of commerce-focused clients across Google Ads and Microsoft Advertising, ensuring that Shopping, Performance Max, and standard search function cohesively.

• Consider feed optimization as a fundamental practice: audit, reorganize, and consistently enhance product feeds (including titles, attributes, GTINs, custom labels, and supplemental feeds) to optimize reach, relevance, and ROAS.

• Design campaign and feed segmentation strategies that empower buyers within increasingly automated, AI-driven platforms.

• Collaborate with clients and internal teams on the entire shopping journey — including landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — to ensure media spend is directed toward high-converting pages.

• Establish the measurement framework: ROAS, new customer acquisition, margin-aware bidding, incrementality, and feed-level performance analysis.

• Lead, mentor, and develop a team of search and feed specialists; elevate standards for quality assurance, hygiene, and documentation.

• Stay updated on platform advancements — including the evolution of Performance Max, AI Max, retail media adjacencies, and the shift towards signal- and feed-driven purchasing — and translate these insights into client strategies.

• Serve as a senior point of contact for clients: articulate strategy, support recommendations with data, and cultivate trust.

⛳️ Requirements

• Over 7 years of experience in paid search/performance media, with substantial, proven expertise in Shopping and feed-driven campaigns involving significant budgets.

• Profound understanding of feeds — you have direct experience with Merchant Center, feed management tools (e.g., Feedonomics, Versafeed, Productsup, or similar), and recognize how feed structure influences auction results.

• Strong proficiency in Google Ads (Shopping, Performance Max, search) and preferably Microsoft Advertising and retail media platforms.

• A commerce-oriented mindset: familiarity with margin, AOV, LTV, and the dynamics of how a feed relates to a storefront.

• Experience in leading teams and managing client relationships at a senior level, preferably in an agency or managed-service setting.

• Exceptional communication skills and the ability to convey complex feed/search strategies in an understandable manner to non-specialist stakeholders.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with full coverage - learn more about our benefits here!

• Generous paid time off and 15 company-wide holidays.

• 401k plan with company contributions.

• Paid parental leave.

• Emphasis on work-life balance and personal well-being.

• Opportunities for career advancement in a disruptive industry and entrepreneurial avenues within the Monks network.

• A globally diverse and inclusive culture supported by employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

• Genuine commitment to diversity, equity, and inclusion initiatives as well as sustainable growth.