Associate Director, Paid Media – Growth

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of daily strategy and management oversight across channels such as Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a range of B2C and B2B clients — directly involved in building, launching, optimizing, and reporting on campaigns within platforms, while overseeing programmatic activities conducted by a dedicated in-house lead.

• Work in collaboration with the Creative Performance and Creative teams to brief, test, and modify messaging and creative content for both the US and international markets, potentially including broader regions such as North America, Africa, LATAM, EU, and APAC.

• Act as a senior client-facing representative: present strategies, account growth narratives, and forecasts to senior client stakeholders.

• Establish clear expectations when strategic shifts are necessary, both before and during execution, as well as afterward.

• Create growth roadmaps that outline channel investment across paid avenues, identify new acquisition and lifetime value opportunities, and work alongside CRO and analytics to link paid efforts to landing page and on-site conversion enhancements across the entire funnel.

• Manage forecasting, budget reconciliations, and scenario planning to guide investment decisions and predict performance against KPIs.

• Lead the team in attribution, measurement frameworks, and testing initiatives that align paid media with business outcomes.

• Keep abreast of platform changes, attribution updates, and martech innovations, including AI tools, applying best practices throughout the portfolio.

⛳️ Requirements

• Over 8 years of experience in paid media, with practical expertise in Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on experience with programmatic self-serve platforms (e.g., DV360, The Trade Desk) is an advantage.

• Senior-level practitioner who fosters growth across paid channels instead of focusing solely on one — actively engaged in-platform, comfortable with owning campaign builds, optimizations, and reporting directly across Search and Social, rather than just overseeing others' efforts.

• Experience managing paid media for both B2C and B2B clients.

• Proven international campaign experience, with the ability to adapt strategies across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC is a plus.

• Working knowledge of programmatic platforms adequate to provide oversight (hands-on execution is not mandatory).

• Strong analytical skill set — including attribution modeling, GA4, dashboards, forecasting, and scenario planning.

• Understanding of CRO, landing page optimization, and on-site measurement — capable of collaborating with CRO and analytics teams to link paid performance to comprehensive funnel outcomes.

• Demonstrated ability to craft and deliver executive-ready growth narratives, performance insights, and forecasts to senior client stakeholders.

• Excellent communication skills, particularly in articulating strategy changes and setting expectations with clients.

• A background in agency or performance marketing is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Professional development opportunities and training.

• A supportive and collaborative team environment.