Associate Director, Paid Media

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Develop Google from the ground up, encompassing account structure, campaign architecture, naming conventions, and testing frameworks.

• Increase spending from its current minimal level to a significant portion of the overall paid budget while maintaining CAC and subscriber payback.

• Oversee Search, Performance Max, Demand Gen, and YouTube, including budget distribution and bidding strategies.

• Collaborate with external agencies to establish the YouTube creative engine through briefing, testing, and iteration of hooks and formats.

• Create, test, and refine dedicated Google landing pages.

• Establish the measurement framework, which includes conversion tracking, Enhanced Conversions, app and web attribution, incrementality testing, and reliable reporting.

• Test and launch campaigns on related paid channels when warranted.

• Work alongside product, engineering, and analytics teams to fulfill paid media requirements.

• Report performance in an honest and tactful manner.

⛳️ Requirements

• 5+ years of experience managing Google Ads at a significant scale, preferably in subscription, DTC, or app sectors.

• Demonstrated ability to scale an account from small to large.

• Practical experience with YouTube in scaling video campaigns.

• Strong analytical abilities and proficiency with GA4, spreadsheets, and BI tools.

• Creative expertise in briefing video content and assessing ad performance.

• Experience managing campaigns on paid channels outside of Google.

• A genuine interest in news and media is advantageous.

• Bonus: Experience with diverse paid social platforms and scaling a channel from 0 to 1.

• Bonus: Knowledge of CTV/OTT and linear TV purchasing, including platforms like Netflix, Hulu, Roku, Amazon, and YouTube TV.

• Bonus: Familiarity with AppsFlyer for MMP setup, SKAN configuration, and attribution troubleshooting.

• Bonus: Experience with Firebase, including event tracking, audience development, and app-side conversion signals.

• Bonus: Experience with landing pages in collaboration with design and engineering teams.

• Bonus: Experience with Apple Search Ads or app-install campaigns.

• Bonus: Understanding of MMM or geo-lift methodologies.

• Legal eligibility to work in Canada or the US for any employer.

🏝️ Benefits

• Competitive total rewards: A market-aligned base salary tailored to your location.

• Remote-first environment: Flexibility to work from anywhere in Canada, according to your own time zone.

• Opportunities for in-person meetups and team bonding activities.

• Comprehensive medical, dental, vision, and life insurance coverage for you and your family.

• Professional development opportunities available.

• Be part of a mission-driven team creating meaningful products with real-world impact.