Associate Director, Omnichannel Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop omnichannel engagement strategies tailored for brands, audiences, and business challenges.

• Spearhead audience segmentation, persona creation, and customer prioritization for healthcare professionals, patients, caregivers, and other groups.

• Craft comprehensive customer journeys by identifying audience needs, obstacles, behaviors, triggers, and engagement opportunities.

• Create channel orchestration frameworks spanning paid, owned, earned, field, CRM, and digital touchpoints.

• Facilitate client and internal workshops concentrating on audience strategy, journey design, and engagement planning.

• Establish measurement frameworks, testing plans, and strategic requirements for CRM, analytics, and engagement platforms.

• Convert client requirements, market research, and performance insights into actionable guidance for cross-functional teams.

• Supervise supporting strategists, assign tasks, and review strategic outputs.

• Engage in scoping discussions and manage multiple client workstreams to meet established timelines and utilization targets.

• Collaborate effectively with teams in Media, Analytics, CRM, Creative, Engagement, Technology, and Client Services.

⛳️ Requirements

• Proven experience in developing omnichannel, engagement, customer experience, media, or digital strategies within healthcare, pharmaceutical marketing, or similar intricate industries.

• Demonstrated proficiency in audience segmentation, persona creation, journey mapping, and channel orchestration.

• Experience leading client workshops, strategic planning sessions, or collaborative working groups.

• Strong understanding of the interplay between paid media, owned channels, CRM, field engagement, content, and digital experiences.

• Ability to translate research, data, and campaign performance into strategic insights.

• Experience in overseeing junior strategists while providing feedback, training, or quality assessments.

• Excellent client communication, presentation development, and facilitation skills.

• Adaptable, resilient, proactive, driven, and resourceful.

• Strong prioritization and organizational capabilities.

• Ability to work autonomously and meet tight deadlines.

🏝️ Benefits

• Generous holiday and paid time off.

• Options for private medical, dental, and vision plans.

• Support for future savings.

• Complimentary snacks at offices.

• Mental wellness coaching and assistance.

• Access to over 13,000 online courses through LinkedIn Learning.

• Flexible work arrangements where suitable.

• Opportunities for team collaboration, culture-building, learning, and connection throughout the year.

• Great Place to Work® certified workplace.