Associate Director, Omnichannel Strategy – Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development and continuous enhancement of integrated strategies for HCP and consumer customer engagement.

• Convert customer engagement, brand, audience, and journey strategies into practical omnichannel activation plans.

• Transform customer journeys into activation plans that detail channel roles, audience requirements, sequencing, timing, personalization, triggers, calls to action, and dependencies.

• Oversee activation across programmatic media, paid search, SEO, GEO, social media, online video, TV/CTV, point of care, email, web, peer-to-peer interactions, and emerging channels.

• Collaborate with Marketing, Brand Strategy, creative agencies, media agencies, Analytics, Commercial Operations, and cross-functional teams on content, assets, requirements, measurement, and execution.

• Contribute customer engagement and channel insights into content briefs, emphasizing user experience (UX), calls to action, channel context, sequencing, and desired subsequent actions.

• Spearhead omnichannel activation planning for HCP peer-to-peer, opinion-leader, congress-related, and emerging engagement opportunities.

• Guide the development and evaluation of customer engagement requirements without managing technical implementation.

• Identify cross-channel and cross-functional dependencies and facilitate alignment and timely execution.

• Collaborate with Field, Access, Patient Services, Medical, Corporate Communications, Patient Advocacy, and other customer-facing functions to connect experiences throughout the customer journey.

• Maintain relationships with agencies, media partners, analytics partners, and other vendors.

• Recognize and escalate risks in execution, gaps, resource needs, and decisions that require leadership attention.

• Ensure that measurement needs are incorporated into activation planning.

• Coordinate tactical optimization across targeting, media delivery, channel mix, sequencing, flighting, and retargeting.

• Lead Test & Learn initiatives and incorporate findings into future activation planning.

• Support the creation of cross-channel measurement and attribution strategies.

⛳️ Requirements

• A bachelor’s degree is required; an advanced degree is preferred, or equivalent relevant experience.

• A minimum of 12 years of relevant experience with a bachelor’s degree; or 8 years with a master’s degree; or equivalent experience in pharmaceutical, biotechnology, healthcare marketing, omnichannel/customer engagement, digital marketing, media, or a related field.

• Strong understanding of HCP and consumer digital engagement and media channels, including programmatic, paid search, social media, online video/CTV, point of care, web, and email.

• Proven ability to think strategically and independently convert broader brand, audience, and customer strategies into actionable channel and activation plans.

• Experience collaborating with Marketing and creative agencies on the development of promotional content, with a solid understanding of digital UX, customer journeys, calls to action, and channel-specific content requirements.

• Experience working with media agencies and cross-functional teams to plan, activate, measure, and optimize integrated customer engagement programs.

• Familiarity with pharmaceutical PRC/MLR processes and regulatory, privacy, and compliance requirements.

• Strong analytical skills with the ability to interpret customer and channel performance and convert findings into actionable optimizations and insights.

• Proven ability to navigate complex cross-functional dependencies, lead high-priority cross-functional initiatives, and work effectively with Marketing, Analytics, Commercial Operations, Field, Omnichannel Operations, Digital/IT, agencies, and other matrixed teams.

• Exceptional communication, collaboration, and organizational skills, with the ability to provide context, set clear expectations, influence partners, and maintain accountability without relying on direct authority.

• Strong judgment regarding when to independently drive executional optimization and when to escalate issues, insights, or decisions with broader strategic implications, along with the ability to persuade diverse stakeholders in sensitive and complex situations.

• Recognized as an internal subject matter expert in omnichannel activation and integrated customer engagement execution, offering expertise and influence across complex cross-functional initiatives.

🏝️ Benefits

• Comprehensive benefits package.

• Highly competitive benefits.