Associate Director, Omnichannel Strategy – Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development and continuous improvement of integrated healthcare professional (HCP) and consumer engagement strategies.

• Convert customer engagement, branding, audience, and journey strategies into implementable omnichannel activation plans.

• Transform customer journeys into activation plans that address channel roles, audience requirements, sequencing, timing, personalization, triggers, calls to action, and dependencies.

• Direct channel-specific activation methods based on segmentation, behavioral insights, audience traits, and decision-making logic.

• Identify gaps, overlaps, dependencies, and opportunities in journeys and offer actionable recommendations.

• Oversee integrated media activation across programmatic media, paid search, SEO, geo-targeting, social media, online video, TV/CTV, point of care, email, web, peer-to-peer, and emerging channels.

• Collaborate with Marketing, Brand AORs, agencies, and media partners regarding content, asset requirements, UX, calls to action, channel context, sequencing, and overall customer experience.

• Spearhead omnichannel activation planning for HCP peer-to-peer, opinion leader, congress-related, and emerging engagement opportunities.

• Engage in PRC/MLR review processes to ensure that engagement intent, UX, CTA, and channel prerequisites are accurately represented.

• Offer strategic context and affirm business requirements for execution without handling technical implementation.

• Coordinate with Omnichannel Operations and supporting teams responsible for configuration, building, deployment, and platform execution.

• Recognize cross-channel and cross-functional dependencies and promote alignment and timely execution.

• Collaborate with Field, Access, Patient Services, Medical, Corporate Communications, Patient Advocacy, and other customer-facing departments.

• Maintain partnerships with omnichannel strategy, media, brand, analytics, and other agency collaborators.

• Identify and escalate execution risks, gaps, resource requirements, and decisions that need leadership attention.

• Ensure that measurement requirements are included in activation planning.

• Lead tactical enhancements across targeting, media delivery, channel mix, sequencing, flighting, and retargeting.

• Utilize performance insights to spot execution opportunities and highlight broader strategic implications.

• Manage Test & Learn initiatives and apply insights to future activation strategies.

• Support cross-channel measurement and attribution in collaboration with Analytics and agency partners.

⛳️ Requirements

• Bachelor's degree required; advanced degree preferred, or equivalent relevant experience.

• At least 12 years of relevant experience with a bachelor's degree; or 8 years with a master's degree; or equivalent experience in pharmaceutical, biotechnology, healthcare marketing, omnichannel/customer engagement, digital marketing, media, or a related field.

• Comprehensive understanding of HCP and consumer digital engagement and media channels, including programmatic, paid search, social media, online video/CTV, point of care, web, and email.

• Proven ability to think strategically and independently transform broader brand, audience, and customer strategies into actionable channel and activation plans.

• Experience collaborating with Marketing and creative agencies on promotional content development, with a strong grasp of digital UX, customer journeys, calls to action, and channel-specific content needs.

• Background in working with media agencies and cross-functional teams to plan, activate, measure, and optimize integrated customer engagement initiatives.

• Familiarity with pharmaceutical PRC/MLR processes and regulatory, privacy, and compliance standards.

• Strong analytical skills with the capability to interpret customer and channel performance and convert findings into actionable insights and optimizations.

• Proven ability to navigate intricate cross-functional dependencies, lead high-priority cross-functional projects, and work efficiently across Marketing, Analytics, Commercial Operations, Field, Omnichannel Operations, Digital/IT, agencies, and other matrixed teams.

• Exceptional communication, collaboration, and organizational abilities, with the capacity to provide context, set clear expectations, influence partners, and maintain accountability without direct authority.

• Sound judgment regarding when to independently drive executional optimization and when to escalate issues, insights, or decisions with broader strategic implications, along with the ability to persuade diverse stakeholders in sensitive and complex contexts.

• Recognized as an internal expert in omnichannel activation and integrated customer engagement execution.

🏝️ Benefits

• Comprehensive benefits package.

• Highly competitive benefits.