Associate Director of Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a team of up to 8 Social Media Strategists.

• Establish objectives for each client engagement within the pod.

• Ensure adherence to paid social advertising best practices and Directive’s methodologies by clients.

• Assist strategists in overcoming obstacles related to campaign approvals.

• Identify challenges in one-on-one discussions with strategists and develop action plans.

• Create a structured environment, establish a regular rhythm, offer proactive support, and empower the team through clear expectations.

• Manage a group of up to 8 Strategists and Senior Strategists.

• Achieve and surpass departmental KPIs, focusing on client growth and goal accomplishment.

• Foster trust and relationships with clients that facilitate renewals with senior stakeholders.

• Identify cross-sell opportunities that align with client objectives.

• Mitigate client churn through referrals, upsells, and cross-sells.

• Communicate results to client contacts, executives, and team members internally.

• Make strategic decisions regarding account direction and the growth and retention of talent.

• Travel to meet clients approximately once a year per client or as necessary.

⛳️ Requirements

• 4+ years of experience in a performance/digital marketing agency, with B2B experience preferred.

• 2+ years of experience in people management.

• Extensive knowledge in paid social advertising, particularly LinkedIn Ads and Meta.

• Familiarity with LinkedIn and Meta ad formats, such as conversation ads, document ads, and CTV.

• Proficient in LinkedIn Campaign Manager, ZoomInfo, 6sense, and other relevant advertising platforms and tools.

• Capable of delegating tasks effectively to team members.

• Skilled in de-escalating client issues and taking proactive measures to prevent them.

• Strong grasp of paid media principles, including ICP research, ad copywriting, bid management, and campaign optimization.

• Competent in analyzing campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms.

• Ability to drive and measure results through OCT.

• Proven track record of success with mid-market or enterprise accounts.

• Proficient in translating and articulating strategy and conveying narratives through data.

• Capable of organizing, prioritizing, and managing multiple projects simultaneously.

• Willingness to travel to meet clients approximately once a year per client or as needed.

• Must be eligible to work in the US now and in the future without sponsorship.

• Must currently reside in the US.

• Ability to operate a laptop, software platforms, and office productivity tools.

• Reliable internet access and a professional workspace.

• Capability to remain stationary for extended periods and interpret both written and verbal communication.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of virtual workouts available through Aaptiv.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (minimum of 2 weeks).

• Paid Company Holidays.

• A day off for your Birthday.

• End of Year Recharge (office closed from December 24 - January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure, increasing in amount over time.

• Annual Company-wide Retreat.

• Opportunity to work remotely from anywhere in the US.

• Option to utilize state-of-the-art offices located in Irvine, California.

• PC or Mac provided.