Associate Director of Paid Media, Performance Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Assume complete responsibility for Launch Potato's video division, commencing with YouTube and progressively branching out to additional video-centric platforms.

• Integrate hands-on campaign oversight with overarching strategy, managing execution, P&L, pacing, reporting, growth objectives, creative experimentation, and operational rhythm.

• Tailor buying strategies and messaging based on audience, product, and funnel stage across various verticals.

⛳️ Requirements

• Over 8 years of experience in managing high-growth performance marketing portfolios.

• More than 3 years of experience in managing and expanding YouTube, Meta, TikTok, and/or other video-first portfolios with budgets exceeding $20M per year.

• Proven experience in scaling performance video within at least one significant lead generation niche: affiliate, call-based, insurance, financial services, health, or marketplace.

🏝️ Benefits

• Profit-sharing bonus

• Competitive benefits