Associate Director of Events

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead the strategy, performance, and advancement of event marketing across national prenatal conferences, regional, and local prenatal events, as well as strategic experiential activations.

• Establish the long-term vision, investment strategy, portfolio management, pipeline generation, organizational design, and operational excellence for the event marketing function.

• Create annual event marketing strategies and investment plans based on data-driven insights.

• Define audience segmentation, event portfolio strategy, channel mix, and integrated marketing approaches.

• Collaborate with Executive Leadership, Sales, Product Marketing, Marketing, and Medical Affairs to align with company and go-to-market priorities.

• Oversee event marketing contributions towards pipeline generation, revenue growth, customer acquisition, and commercial success.

• Set KPIs and performance frameworks to measure pipeline, conversion rates, attendance quality, ROI, and business impact.

• Evaluate event portfolio performance to optimize resource allocation and return on investment.

• Present business reviews and recommendations at the executive level.

• Lead and nurture the support for prenatal events, including team members, contractors, agencies, and external partners.

• Develop delegation models, ownership structures, standardized operating procedures, and scalable systems.

• Create communication cadences, planning frameworks, governance processes, and operating models.

• Identify organizational risks, address cross-functional challenges, and communicate mitigation strategies.

• Enhance operational processes, technology, vendor partnerships, and resource planning.

• Deliver unique event experiences that reinforce the brand, foster customer relationships, and align with commercial objectives.

• Guide flagship events while empowering the team to manage daily planning and execution.

• Collaborate with Brand and Design leaders to ensure consistent customer experiences.

• Monitor industry trends, event technologies, and engagement strategies.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 8–10+ years of experience in event marketing or field marketing within the healthcare sector.

• Proven experience managing substantial event marketing budgets and making portfolio investment decisions.

• Strong analytical skills and business acumen, including experience with KPIs, ROI frameworks, and executive reporting.

• Experience in managing national conferences, regional events, experiential activations, and multi-channel event campaigns.

• Exceptional strategic thinking coupled with outstanding operational and execution rigor.

• Track record of successfully partnering with Sales leadership to achieve measurable pipeline growth and commercial results.

• Demonstrated ability to influence executive stakeholders and facilitate cross-functional decision-making.

• Strong executive presence and effective communication skills.

• Capability to establish scalable operational systems, enhance cross-functional alignment, and lead in ambiguous situations.

• Comfortable in fast-paced environments while fostering clarity, accountability, and momentum.

• Experience in healthcare, diagnostics, biotech, medtech, or life sciences is highly desirable.

• Collaborative, low-ego leadership style with robust relationship-building and cross-functional influence skills.

🏝️ Benefits

• Multiple medical benefit options; employee premiums fully covered for select plans, with dependents covered up to 80%.

• Generous Family Bonding Leave for eligible employees (16 weeks, fully paid).

• Supplemental coverage for fertility benefits.

• Retirement savings program with a 4% Company match.

• Increased paid time off based on tenure.

• Access to the latest hardware (laptop, lab equipment, facilities).

• Daily on-site lunches from top restaurants.

• Various perks on campus, including a state-of-the-art gym and restaurant.

• Free on-site EV charging compatible with all electric vehicles, including Tesla.

• Attractive equity options available.

• Corporate bonus program.

• Open and transparent culture featuring weekly Town Hall meetings.