Associate Director, Global Marketing Management – Blood Culture, Sepsis

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Oversee the worldwide marketing strategy and tactical implementation for the BACTEC portfolio.

• Commercialize the BD BACTEC™ FXI Culture System to attract, retain, and grow the customer base.

• Create and execute global marketing tools and initiatives to enhance product adoption.

• Monitor sales funnel activities, product revenue effects, and growth in category share.

• Direct the global marketing strategy for blood culture, sepsis, and bloodstream infections.

• Formulate pricing, positioning, messaging, and tactical plans across various regions.

• Lead global commercialization teams during new product launches.

• Evaluate industry, market, policy, and social trends to determine market and customer requirements.

• Advocate for brand strategy and manage the branding and marketing campaigns of the portfolio.

• Collaborate with product management on portfolio strategy, roadmap, and priorities.

• Work with regional teams, R&D, Medical Affairs, Scientific Affairs, HEOR, Business Development, and other departments.

• Align strategies with product management to meet growth objectives for the Microbiology Segment and Advanced Diagnostic Solutions.

⛳️ Requirements

• Minimum of a bachelor's degree; an advanced degree is preferred.

• A minimum of 7 years of relevant functional experience and marketing leadership in the medical device and/or life sciences sector.

• Preferred experience in Microbiology and/or Infectious Diseases.

• General understanding of the diagnostics/life sciences market.

• Proven track record in product launches and commercial execution.

• Experience in identifying market opportunities, market segmentation, targeting, competitive analysis, pricing strategies, and go-to-market models and strategies.

• Capability to develop and execute commercial strategies, translating them into actionable marketing plans, and achieving results.

• Proficient in comprehending and communicating complex scientific, clinical, and technical information as customer-relevant marketing benefits.

• Ability to manage and coordinate multiple competing projects across various functions and regions.

• Skilled in developing strong relationships with regions and functions.

• Strong leadership presence, influencing skills, and the ability to facilitate successful execution.

• Capacity to operate across global regions at both executive and tactical sales/marketing levels.

• Willingness to travel globally up to 30% of the time.

🏝️ Benefits

• Comprehensive Total Rewards program.

• Opportunities for rewards and recognition.

• Competitive compensation and benefits packages.

• Opportunities for learning, growth, and development.

• Flexible workplace options for remote or field-based roles.

• Commitment to equal opportunity employment.