Associate Director, Engagement Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist the engagement lead in formulating customer engagement strategies that are in line with client business goals and growth objectives.

• Create comprehensive omni-channel engagement plans that encompass personas, journey maps, ecosystem planning, and activation briefs.

• Develop content and tactical strategies across various omni-channels, including websites, display advertising, social media, CRM, and point of care.

• Effectively convey and present concepts, viewpoints, and strategies to internal teams, clients, and potential clients.

• Work closely with brand planning, media, account, and creative teams to ensure cohesive alignment across all customer touchpoints.

• Utilize customer data and insights to craft engagement strategies that improve the overall customer experience.

• Report on engagement outcomes to executive leadership to showcase the impact and effectiveness of the strategies implemented.

• Employ data and performance insights to enhance and refine engagement initiatives while proposing new tactics as necessary.

• Keep up-to-date with industry trends, best practices, and emerging technologies pertinent to customer engagement.

• Promote a collaborative, innovative, and continuously improving culture within the engagement strategy team.

⛳️ Requirements

• A minimum of 5 years of strategic planning or marketing experience in a healthcare or pharmaceutical advertising agency.

• Experience in relevant categories and product launches.

• Proven ability to utilize strategic frameworks and analytical tools effectively.

• Strong background in patient and/or DTC experience, with a capacity to lead the development of engagement strategies.

• Exceptional communicator with persuasive skills and a knack for storytelling.

• A collaborative spirit, enjoying teamwork across diverse functional areas.

• Analytical mindset, comfortable using strategic tools and data to guide decision-making.

• Ability to thrive in fast-paced agency settings while managing complexities confidently.

🏝️ Benefits

• You will be eligible for a 401K plan with an employer match contribution of up to 4%, which is immediately vested.

• Life insurance coverage.

• Disability insurance options.

• Comprehensive medical, dental, and vision plans.

• Flexible working arrangements, including hybrid and remote work options.

• Opportunity to work from anywhere in the world for two weeks each year.

• 20 vacation days in addition to one personal well-being day.

• Recognition of 9 public holidays.

• Additional end-of-year holidays provided.

• Early finishes on Summer Fridays during June, July, and August.

• Access to free counseling services through our employee assistance program.

• Personalized health support services.

• Enhanced policies for maternity, paternity, family leave, and fertility.

• Ongoing professional development opportunities with on-demand training and support.

• Global mobility opportunities available throughout the business.