Associate Director, Converged TV

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to the strategic vision and leadership of digital video initiatives.

• Advocate for all aspects of Digital Video, particularly focusing on CTV.

• Provide robust industry perspectives on ad technology, publisher trends, consumption patterns, and more.

• Serve as a thought leader, standardizing best practices and enhancing efficiencies and automation.

• Offer leadership to the Digital Video team, including Supervisors and Specialists.

• Responsible for overseeing accounts and nurturing strong relationships with key clients and internal stakeholders.

• Guide the development of effective performance and brand-building strategies tailored to digital video.

• Create educational materials for both internal and external clients, supplying essential information on strategies, partnerships, and the adoption of ad technology.

• Collaborate with Integrated Planning and Investment teams, utilizing audience tools, historical performance data, scorecards, and best practices aligned with client objectives to determine optimal investment allocations.

• Directly oversee the execution of campaigns through various methods, including Direct IO and programmatic platforms.

• Report on campaign performance, progress towards objectives, and future strategies to senior executives.

• Manage digital video processes, ensuring they remain current, effective, and widely adopted across the practice.

• Align programmatic efforts with broader marketing and business goals.

• Demonstrate proven fluency in major DSPs such as The Trade Desk, DV360, Amazon, Yahoo, Viant, and more, effectively understanding their strengths, areas for improvement, and workflows.

• Additionally, assess new DSP offerings available in the marketplace.

• Ensure that the quality of work across digital video practices consistently meets Agency standards.

• Contribute to the growth of the Agency.

• Support departmental goals, including certifications, training, growth opportunities, and account assignments.

• Adhere to departmental processes, standards, and best practices.

• Explore new methods to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies.

• Identify opportunities for growth and expansion within digital video advertising services.

• Provide channel-specific insights for new business pitches and act as a subject matter expert for new account onboarding requirements.

⛳️ Requirements

• Bachelor’s degree in advertising, marketing, or a related field, or an equivalent combination of education and experience.

• 6+ years of hands-on experience, particularly in digital video planning and activation.

• Understanding of platform and publisher relationships, data targeting capabilities, buy types, and optimal options for activating digital media.

• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and developing insights on campaign performance.

• Enjoys analyzing data.

• Ability to review performance data sets, identify key narratives, and communicate effectively both internally and externally.

• A collaborative attitude with a keen interest in mentoring and managing team members.

• A strong enthusiasm for ad technology, digital video trends, and innovation.

• Exceptional project management skills and a high level of attention to detail.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (with immediate eligibility).

• 4-6 weeks of PTO.

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.