Associate Director – Campaign Strategy

This is a fully remote position, open to applicants in Alabama, +3 more states.

📋 Description

• Manage the complete campaign strategy, which encompasses audience segmentation, journey design, and channel selection.

• Create integrated campaign plans that align with business objectives, product priorities, and target demographics.

• Spearhead the design of account-based marketing (ABM) campaigns, ensuring alignment of account lists between marketing and sales teams.

• Collaborate with Growth, Performance Marketing, Content, and Sales to guarantee coordinated implementation.

• Convert campaign strategy into clear briefs, asset plans, and activation timelines.

• Implement campaigns across email, web, paid media, social platforms, and events.

• Ensure campaign consistency across all touchpoints, including digital interactions and sales engagements.

• Lead alignment among stakeholders and govern campaigns using best practices in project management.

• Design and manage multi-touch nurture programs and campaign workflows within HubSpot.

• Utilize lifecycle stages, segmentation, and lead scoring to enhance engagement and conversion rates.

• Confirm campaigns are appropriately structured for tracking, attribution, and reporting purposes.

• Collaborate with Marketing Operations for technical setup, integrations, and data model management.

• Define the role of paid media in each campaign, including budget distribution, channel mix, and audience strategies.

• Direct LinkedIn campaign strategies, focusing on company and persona targeting (ABM alignment) and message consistency with campaign phases.

• Guide the Google Ads strategy, including capturing high-intent searches and implementing a retargeting strategy.

• Work with internal teams or agencies to execute campaigns and enhance performance.

• Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms.

• Evaluate campaign performance and provide actionable recommendations for optimization.

• Present insights to stakeholders, including marketing and sales leadership.

⛳️ Requirements

• Over 8 years of experience in B2B campaign strategy, demand generation, or integrated marketing.

• Demonstrated capability to lead cross-channel, full-funnel campaigns from strategy development to execution.

• Strong proficiency in HubSpot (or a similar marketing automation platform) for campaign and nurture design.

• Familiarity with paid media channels, particularly LinkedIn and Google Ads.

• Experience collaborating with sales teams and aligning campaigns with pipeline outcomes.

• Excellent analytical skills with the ability to convert performance data into strategic insights.

• Outstanding communication, leadership, and project management abilities.

🏝️ Benefits

• Flexible work schedule.

• Referral incentive program.

• Opportunity to work in an agile environment.

• Career development and promotional growth opportunities.

• A diverse and comprehensive benefits package, including medical, dental, vision, and 401K starting on day one.