Associate Director, Brand Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Actively inform and cultivate new strategies, concepts, and services.

• Serve as a trusted subject matter expert, offering strategic insights on specific client challenges and market dynamics.

• Direct the brand and communications strategy for an account in collaboration with the Account Lead and Creative Lead.

• Develop and manage brand strategies, defining and enhancing them across various campaigns and initiatives.

• Contextualize thinking by identifying how a business's challenges can impact brand and communication efforts, as well as the roles of branding, communication, and channels within business strategies—focusing on future possibilities rather than just present needs.

• Advocate for the brand purpose, ensuring its presence across all key touchpoints and communications.

• Recognize additional growth opportunities for assigned accounts, both externally and within the agency.

• Build relationships with senior leadership and diverse teams across departments (Creative, Account, etc.).

• Monitor the effectiveness of campaigns and accounts, overseeing the award submission process.

• Mentor and develop the skills of junior team members.

⛳️ Requirements

• A minimum of 5 years of total business experience is required.

• At least 4 years of experience in pharmaceutical marketing or communications within an agency, showcasing career advancement aimed at enhancing engagement and fostering innovation.

• A Bachelor's degree in life sciences, marketing, or communications is necessary.

• Proven experience in crafting successful pharmaceutical marketing strategies.

• Expertise in utilizing insights to transform strategies into actionable brand plans while navigating a multi-platform environment.

• Established experience in people management.

• Capable of presenting marketing and strategic proposals to key client decision-makers.

• Proven leadership skills in a collaborative setting.

🏝️ Benefits

• Medical

• Dental

• 401(k)

• Tuition reimbursement

• Flexible time off