Associate Director, B2B Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Guide enterprise and growth-stage clients in transforming intricate business objectives into quantifiable marketing results.

• Develop integrated go-to-market strategies that unify media, operations, and revenue alignment.

• Enhance media mix, audience segmentation, creative alignment, and measurement through B2B martech, adtech, and datatech.

• Utilize maturity maps, resource models, and digital transformation strategies to create scalable solutions.

• Implement tactics that expedite impression-to-revenue velocity among revenue teams.

• Align audiences with messaging that progresses accounts into the pipeline and achieves closed-won revenue.

• Design and implement comprehensive B2B media strategies across paid, owned, and earned channels.

• Oversee cross-channel media initiatives across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.

• Optimize budgets, audience segmentation, creative alignment, and full-funnel measurement strategies.

• Formulate audience strategies utilizing ABM platforms and CRM/marketing automation data.

• Direct testing frameworks for messaging, audience targeting, and channel mix.

• Collaborate with creative teams to align messaging with buyer journeys, industry verticals, and personas.

• Lead internal channel teams in the execution of strategies.

• Work together with Client Services on business review frameworks and cross-channel insight storytelling.

• Offer client and industry-specific thought leadership.

• Propel strategic ideation, innovation, new channel exploration, and partner RFPs.

• Perform operational assessments and provide guidance on martech, adtech, and datatech architecture.

• Harmonize sales and marketing strategies, processes, and KPIs.

• Configure CRM and marketing automation workflows and integrations as necessary.

• Conduct client performance reviews and convert results into actionable next steps.

• Act as a trusted advisor linking campaign execution with operational transformation.

• Mentor team members in B2B media strategy and consultative operational design.

• Collaborate with channel specialists, client services, analytics teams, and client sales and marketing leaders.

⛳️ Requirements

• 6–8 years of practical experience in planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).

• Proven track record of linking full-funnel media strategies to measurable outcomes such as pipeline acceleration, sales velocity, and ROI.

• Practitioner-level familiarity with GA4 and Adobe Analytics.

• Experience with Google Tag Manager (GTM) or similar tools.

• Proficiency with DSPs including The Trade Desk and DV360, LinkedIn Ads, Google Ads, Meta Ads, and other social advertising platforms.

• Background with SEO/content tools such as SEMrush and Ahrefs or equivalent.

• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms like Demandbase and 6sense, as well as intent data sources such as Bombora, G2, and LinkedIn.

• Strong analytical capabilities to interpret performance data, uncover opportunities, and implement in-flight optimizations.

• Ability to collaborate with creative teams to align messaging with buyer journeys, industry verticals, and personas.

• Extensive working knowledge of CRM systems including Salesforce, HubSpot, and Microsoft Dynamics.

• Deep understanding of marketing automation platforms such as Marketo, Pardot, and HubSpot Marketing Hub, including hands-on configuration, workflow creation, and reporting.

• Experience in deploying CRM/MAP operational solutions such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.

• Familiarity with sales engagement platforms like Outreach and Salesloft.

• Knowledge of sales intelligence tools such as ZoomInfo and Apollo.

• Proven ability to evaluate and enhance sales and marketing alignment using maturity maps, resource planning models, and digital transformation roadmaps.

• Experience integrating martech, adtech, and datatech platforms to establish scalable go-to-market systems.

• Capability to manage and execute cross-functional projects involving sales, marketing, and technical teams.

• Strong knowledge of B2B measurement models including MTA and MMM.

• Certification in leading martech or analytics platforms is a plus but not mandatory.

• This position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break (Winter).

• Flexible schedules.

• Work-from-anywhere options.

• 100% paid parental leave.

• 401(k) matching.

• Medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance and additional voluntary insurance.

• Annual Class Pass credits.

• Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan).