Associate Brand Manager – Brand & Innovation

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take charge of timelines, priorities, deliverables, and communication across various projects, proactively identifying gaps and ensuring alignment among cross-functional teams.

• Analyze consumer, category, competitive, and business trends to convert insights into clear recommendations and actionable steps.

• Assist in managing and advancing the innovation pipeline from the initial concept and brief through to development, commercialization, launch, and in-market execution.

• Lead the cross-functional process to successfully introduce new consumer products to market on time and according to specifications.

• Collaborate with R&D, Regulatory, Operations, Supply Chain, Sales, and external partners on the commercialization process.

• Oversee packaging development timelines, which include creative, design, regulatory, and approval cycles.

• Support integrated brand activation, launch strategies, and consumer engagement points.

• Work in partnership with PR to generate excitement around products and processes.

• Provide Sales with insights, tools, materials, and product narratives.

• Track brand, product, category, and competitive performance, and formulate action plans accordingly.

• Assist in business and innovation decisions by conducting financial analysis, forecasting, and understanding key business drivers.

⛳️ Requirements

• 3–5 years of experience in consumer-packaged goods (CPG), specifically in brand management, innovation, commercialization, or a closely related consumer marketing role.

• Experience in consumer-facing CPG is mandatory; experience focused primarily on B2B products or services is not sufficient.

• Preference for candidates with experience in food, beverage, health, wellness, supplements, or other consumer products.

• Proven track record of supporting or leading a consumer product launch from concept or brief through to commercialization and market introduction.

• Exceptional project management abilities, capable of managing multiple workstreams, timelines, stakeholders, and deliverables simultaneously.

• Strong cross-functional leadership capabilities and the ability to collaborate with R&D, Operations, Regulatory, Supply Chain, Sales, Finance, and Marketing teams.

• Excellent analytical skills and proficiency in leveraging data to identify opportunities, make recommendations, and influence business decisions.

• High attention to detail, especially in commercialization and packaging processes.

• A proactive, solutions-oriented approach with the ability to pinpoint gaps, anticipate next steps, and suggest actionable measures.

• Comfortable working in a dynamic, entrepreneurial setting with shifting priorities.

• Strong communication skills and the ability to foster trust across functions and organizational levels.

• Experience with DTC and/or omnichannel consumer brands is an added advantage.

🏝️ Benefits

• Competitive compensation along with bonus opportunities.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with Company Safe Harbor Contribution.

• Paid Time Off, including paid holidays, a floating holiday, and sick leave.

• Paid parental leave.

• Company-paid life and disability insurance.

• Access to an Employee Assistance Program (EAP).

• Opportunities for professional development and career advancement.

• Health and Wellness Discounts through Lifemart.

• Employee discounts on Om products plus friends and family discounts.

• The chance to take meaningful ownership and develop your career alongside a growing consumer brand.