Assistente de Growth Marketing – Inbound / Outbound

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement inbound marketing strategies aimed at generating B2C leads for the acquisition team;

• Manage and optimize campaigns utilizing a variety of tools integrated with the CRM;

• Analyze and segment databases to ensure campaigns reach the most relevant target audiences with the highest conversion potential;

• Monitor campaign performance and adjust strategies based on analysis and feedback from the acquisition team;

• Ensure that the acquisition team has a consistent flow of qualified leads to work with;

• Set up workflows in the CRM, email sequences, email marketing, and other actions focused on acquiring B2C leads;

• Develop and implement outbound marketing strategies, with a strong emphasis on email marketing and automation, aimed at generating B2B leads for the acquisition team;

• Create and optimize persuasive copy for email campaigns, automation sequences, and other materials, focusing on conversion;

• Manage and optimize email campaigns and nurturing flows using a variety of tools integrated with our CRM;

• Analyze and segment databases to ensure campaigns reach the most relevant target audiences with the highest conversion potential;

• Monitor campaign performance and adjust strategies based on analysis and feedback from the acquisition team;

• Ensure that the acquisition team has a consistent flow of qualified leads to work with;

• Stay updated on B2B marketing trends, copywriting, and technology, applying new techniques and tools as necessary;

• Set up workflows in the CRM, email sequences, email marketing, and other actions focused on acquiring B2B leads.

⛳️ Requirements

• Bachelor's degree in Marketing, Communication, Advertising, or related fields;

• Excellent written communication skills and the ability to create clear and objective texts;

• Knowledge of CRM and/or marketing automation platforms;

• Analytical skills, including the ability to manipulate and analyze large datasets using spreadsheets (Excel or Google Sheets);

• Proficiency in reading English;

• Quick learning ability with software;

• Enjoy collaboration between marketing and sales teams;

• Ability to create engaging and persuasive advertising content (desirable);

• Knowledge of acquisition strategies (desirable);

• Understanding of copywriting techniques and mental triggers applied to emails and CTAs (Calls-to-Action) (desirable);

• Basic knowledge of A/B testing for campaign optimization (desirable);

• Experience in creating reports and dashboards using Google Looker Studio (desirable);

• Ability to analyze essential campaign performance metrics (KPIs) (desirable);

• Experience in building and maintaining relevant and updated email lists in CRM systems (desirable);

• Skills in planning, implementing, and evaluating email marketing campaigns focused on conversion (desirable).

🏝️ Benefits

• Flexible meal allowance via Swile card.

• Amil health insurance.

• Amil dental plan at no cost to employees.

• Day off on your birthday after one year of employment.

• Access to the online therapy platform Vittude.

• TotalPass.

• Opportunity to participate in courses offered by the institution under special conditions for employees, including full scholarships for undergraduate programs after the probation period, and partial scholarships for graduate programs.

• Possibility of scholarships for dependents and/or spouse after two years of employment with the institution.