Assistant Marketing Manager – Campaigns, Operations

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the setup, execution, and evaluation of integrated marketing campaigns across various digital channels including email, web, social media, and paid lead initiatives.

• Create and oversee campaigns using Salesforce Account Engagement, previously known as Pardot, along with Salesforce CRM.

• Aid in the implementation of awareness, prospecting, customer engagement, nurture, and event-driven campaigns.

• Organize campaign timelines, assets, approvals, audience lists, and schedules for deployment.

• Perform quality assurance testing to ensure that links, forms, segmentation, tracking, and campaign materials are accurate prior to launch.

• Supervise ongoing campaigns and provide troubleshooting assistance for deployment, automation, audience selection, or campaign effectiveness issues.

• Handle multiple concurrent campaigns while ensuring precision, organization, and compliance with deadlines.

• Maintain comprehensive campaign documentation, project plans, and status updates to enhance visibility within the marketing team.

• Assist in the planning and execution of trade shows, conferences, webinars, and customer events.

• Manage event profiles, exhibitor portals, project timelines, and event checklists.

• Coordinate the logistics of shipping booth materials, marketing collateral, and event assets.

• Preserve event documentation and resources within SharePoint.

• Facilitate kickoff communications for trade shows, campaign deployment strategies, and event communications for sales teams and attendees.

• Assist in post-event lead management, campaign association, and follow-up activities.

• Develop and sustain dashboards and reports to evaluate campaign and event performance.

• Track key metrics such as engagement, lead generation, pipeline contribution, and return on investment (ROI).

• Prepare and deliver updates on campaign performance during regular marketing and sales meetings.

• Analyze outcomes, identify patterns, and propose enhancements to campaign execution, processes, and overall marketing performance.

• Ensure that campaign reporting is backed by accurate data and consistent CRM practices.

⛳️ Requirements

• 3–5 years of experience in B2B marketing, campaign management, marketing operations, or demand generation.

• Familiarity with Salesforce Account Engagement (Pardot), Salesforce CRM, HubSpot, Marketo, or other comparable marketing automation platforms.

• Proven experience managing projects through Asana or similar project management tools.

• Strong knowledge of campaign execution, CRM best practices, data integrity, marketing reporting, and campaign analytics.

• Experience in supporting trade shows, webinars, or field marketing initiatives.

• Exceptional organizational, analytical, and problem-solving abilities with a keen attention to detail.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.

• Employee wellness programs and recreational activities.