Assistant Manager – Owner Growth Strategy, Next Best Action Strategy

📋 Description

• Assist in defining and enhancing GM’s Next Best Action strategy throughout the owner lifecycle, aligned with business objectives, customer requirements, and growth prospects.

• Cultivate robust partnerships with stakeholders across marketing, product, analytics, finance, data, privacy, and business units to pinpoint where NBA can deliver significant value.

• Convert business priorities into a well-defined customer strategy, prioritization frameworks, and use cases for NBA.

• Collaborate with execution and platform teams to implement strategies effectively while maintaining a focus on business goals and customer outcomes.

• Foster a strong culture of testing and learning, encompassing hypothesis development, test design, readouts, and recommendations on what to scale, refine, or discontinue.

• Assist in defining the integration of rules-based logic, customer signals, and AI-driven decision-making to enhance relevance and performance.

• Ensure NBA strategies are centered on generating incremental value, enhancing customer experience, and achieving measurable business impact—not merely campaign outcomes.

• Proactively identify gaps, opportunities, and innovative ideas with a proactive mindset towards action and continuous improvement.

⛳️ Requirements

• Over 5 years of experience in marketing strategy, CRM, lifecycle marketing, customer growth, or similar roles.

• Strong business acumen with the capability to link customer strategy to commercial results.

• Experience in cross-functional collaboration and establishing credibility with a diverse range of stakeholders and business teams.

• Proven track record of leading or contributing to test-and-learn initiatives, experimentation, optimization, or performance enhancement efforts.

• Ability to clarify ambiguous problems, structure them effectively, and advance work with minimal guidance.

• Genuine interest in and aptitude for learning about Next Best Action, personalization, customer decision-making, and contemporary CRM capabilities.

• Excellent communication and storytelling abilities, including the talent to transform insights and strategy into actionable recommendations.

• Bachelor’s degree

🏝️ Benefits

• Medical

• Dental

• Vision

• Health Savings Account

• Flexible Spending Accounts

• Retirement savings plan

• Sickness and accident benefits

• Life insurance

• Paid vacation & holidays

• Tuition assistance programs

• Employee assistance program

• GM vehicle discounts and more