Art Director – Performance Creatives

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate innovative strategies, encompassing campaign concepts, angles, testing methodologies, and messaging.

• Execute research on audiences, competitors, and platforms.

• Methodically dissect advertisements and evaluate effective hooks and attention patterns.

• Assess performance in Ads Manager and extract actionable insights.

• Generate creative reports and strategy presentations for clients.

• Maintain direct communication with clients, lead discussions, and present concepts and outcomes.

• Oversee the design team that includes graphic designers, motion designers, video editors, and copywriters.

• Provide briefings, feedback, and support for the team's development.

• Coordinate team capacity, priorities, and deadlines.

• Guarantee the quality of all advertising materials concerning visual standards, performance, safe zones, and platform specifications.

• Enhance AI workflows utilizing Claude, Figma, and Higgsfield.

• Share insights and learnings with the team.

⛳️ Requirements

• Minimum of 3 years of professional experience in art direction, creative strategy, or as a creative lead, preferably within performance marketing or an agency setting.

• Outstanding creativity with the capability to generate unique ideas.

• Confident professional demeanor, able to articulate ideas clearly and persuasively to clients and make informed decisions.

• Proficient in common design software, especially Figma.

• Advanced skills in AI; capable of working autonomously with Claude and Figma.

• Familiarity with Higgsfield, ElevenLabs, and similar tools is highly advantageous.

• Proven experience in developing ad creative concepts for Meta, TikTok, or comparable platforms, supported by a portfolio.

• Competence in reading Ads Manager data and interpreting CTR, hook rate, and ROAS.

• Leadership experience along with skills in capacity planning.

• Organized, independent approach to managing multiple clients.

• Strong interest in social advertising, trends, and platform developments.

• Proficiency in German at a minimum C1 level.

• Proficiency in English at a minimum B2 level.

🏝️ Benefits

• Collaborate with major brands such as Nivea, Sixt, Shop Apotheke, mymuesli, and Steiff at a strategic level.

• Utilize AI processes and tools including Claude, Figma, and Higgsfield.

• Focus on goal-oriented work rather than time-based metrics.

• Enjoy flexible working hours.

• Experience a remote-first work environment.

• Operate in a data-driven atmosphere.

• Engage in direct collaboration with the executive team.

• Enjoy creative freedom to influence the agency’s direction.

• Benefit from an Urban Sports membership.

• Access JobRad bike leasing.

• Participate in several workations each year.

• Join regular team events.

• Receive a paid test assignment (strategy case).

• Secure a permanent employment contract.