Area Sales Manager - On-Trade

This is a fully remote position, open to applicants in France.

📋 Description

• Drive the sales performance (volume, revenue, distribution coverage) of Campari France portfolio brands among HoReCa clients, independent wine merchants, distributors, and cash & carry wholesalers, adhering to prescriber channel procedures and commercial policies.

• Establish and nurture a sustainable customer base of HoReCa accounts and independent wine retailers through focused action plans and promotional initiatives.

• Cultivate local business relationships with distributors and cash & carry wholesalers, in alignment with national agreements established by National Accounts Management.

• Ensure the effective implementation of the Resale Action Plan (PAR) and guarantee the optimal use of resources and investments at customer locations.

• Conduct regular and structured customer visits, documenting activities through entries in the Phoenix CRM system.

• Maintain and update the customer database, ensuring accurate recording and documentation of all clients.

• Enhance brand visibility using generic POS materials (PLV) or specific tools (e.g., window displays).

• Organize accompaniment tours with wholesalers’ sales teams to bolster promotional initiatives and listed brands.

• Monitor competitor activities and provide consistent feedback to your line manager.

• Adhere to the allocated commercial and marketing budgets and expense allowances entrusted to you.

• Actively and constructively engage in all commercial meetings and training sessions organized by the Regional Director.

⛳️ Requirements

• Background in the beverage industry and familiarity with the prescriber channel (on-trade/HoReCa).

• A sense of curiosity and empathy.

• In-depth product knowledge.

• Proficiency in sales methods and techniques.

• Capability to work independently while adhering to an established framework.

• Strong attention to detail and a commitment to rigor.

🏝️ Benefits

• Our dedication to diversity and inclusion: At Campari Group, we believe in fostering value together and view diversity in all its forms as a source of enrichment. Our employment policies and practices ensure we are committed to providing equal employment opportunities across all aspects of employment, regardless of race, religion or belief, color, national origin, ancestry, physical disability, mental disability, health condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.