Area Director, Franchise Performance - Northeast / New England

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the commercial success of a portfolio of midscale and upper midscale franchised hotels.

• Serve as a trusted advisor to hotel owners, operators, and management teams.

• Utilize hotel, portfolio, and market data to pinpoint revenue opportunities and initiatives for performance enhancement.

• Formulate and influence the execution of strategic commercial action plans to boost RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability.

• Conduct property visits, performance evaluations, business consultations, and ongoing performance discussions.

• Assess market demand, competitive positioning, business mix, pricing strategies, distribution effectiveness, and sales performance.

• Collaborate with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.

• Coordinate targeted support from corporate commercial partners and enhance participation in revenue-generating initiatives.

• Convert complex operational and financial data into actionable recommendations.

• Monitor dashboards and performance indicators, identify risks, and suggest corrective actions.

• Cultivate and maintain relationships with hotel owners, management companies, franchisees, and property leadership.

• Document commitments, action items, strategic decisions, consultations, and performance plans.

• Provide leadership with insights regarding revenue performance, ownership engagement, competitive threats, and emerging business risks.

• Submit timely and precise expense reports.

• Support initiatives for franchise growth, retention, franchise associations, industry activities, special projects, and organizational objectives.

⛳️ Requirements

• A minimum of fifteen (15) years of progressive experience in the hotel industry with substantial responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance enhancement.

• At least ten (10) years of leadership experience in the hotel sector, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility.

• Proven track record of enhancing hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability.

• Demonstrated ability to influence business decisions through analytical insights and strategic consultation.

• Experience working effectively within a matrixed organization and driving outcomes without direct authority.

• Strong analytical, forecasting, and financial acumen.

• Proficient in utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms.

• Advanced skills in Microsoft Office applications, particularly Excel and PowerPoint.

• Ability to analyze and interpret extensive datasets and translate findings into actionable business recommendations.

• Understanding of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics.

• Exceptional consulting, communication, negotiation, and influencing abilities.

• Strong executive presence with the capacity to communicate effectively with hotel owners and senior leaders.

• Ability to manage multiple priorities while overseeing a geographically dispersed portfolio.

• Proven relationship-building and stakeholder management skills.

• Demonstrated commercial acumen and strategic thinking.

• Ability to navigate ambiguity and adjust priorities in a dynamic business environment.

• Commitment to organizational values, integrity, collaboration, and continuous improvement.

• Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or an equivalent combination of education and experience.

• Regular travel of approximately 70% is necessary.

• Capability to travel independently throughout the assigned territory.

🏝️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.

• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels worldwide.

• Annual bonus under Choice’s Management Incentive Plan (MIP).