App Attribution & Growth Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of and enhance the app attribution and tracking architecture.

• Troubleshoot issues throughout the entire funnel:

• - Click → Install → Event → Revenue

• Ensure data remains clean and consistent across:

• - Mobile Measurement Partners (ideally AppsFlyer)

• - Advertising Networks (Meta, TikTok, Google, ASA, programmatic, etc.)

• - Data Warehouses (BigQuery / Databricks)

• - Product and analytics layers (e.g., Firebase)

• Design and verify:

• - Postbacks (Server-to-Server)

• - Event mappings

• - Attribution logic and windows

• Work on Web2App (W2A) flows:

• - Capture parameters on landing pages

• - Ensure accurate stitching into app attribution

• Configure and manage deep linking / OneLink setups:

• - Parameter passing

• - Click ID logic

• - Deferred deep linking

• Collaborate closely with User Acquisition (UA), Product, and Engineering teams:

• - Validate SDK implementations

• - Ensure correct triggering of events

• - Identify and propose solutions when issues arise

• Manage subscription and monetization data:

• - Integrate with platforms such as RevenueCat and Adapty

• - Handle webhook and Server-to-Server data flows into the warehouse

• Support UA Managers by ensuring:

• - The data they optimize is reliable

• - Campaign signals (events, revenue) are implemented correctly

⛳️ Requirements

• Over 5 years of practical experience in Paid User Acquisition for mobile applications.

• In-depth knowledge of: Search & App Campaigns

• Google App Campaigns (UAC)

• Apple Ads

• Meta Ads

• TikTok Ads

• Programmatic advertising

• AppLovin

• Unity Ads

• Moloco, Liftoff, Mintegral, and similar platforms

• Pinterest Ads

• Affiliate campaigns for applications

• Strong experience with Mobile Measurement Partners (ideally AppsFlyer)

• Solid understanding of:

• - SKAN and probabilistic attribution

• - CTA vs VTA

• - Incrementality and attribution trade-offs

• Familiarity with the differences between IDFA and IDFV.

• Comfortable troubleshooting:

• - Missing installs or events

• - Broken postbacks

• - Data inconsistencies

• Capable of:

• - Validating data in BigQuery or similar platforms

• - Tracing attribution issues across systems

• - Understanding how identifiers flow through the stack.

• Proficient SQL skills (BigQuery / Databricks or similar)

• Experience with Google Cloud Platform:

• - BigQuery

• - Cloud Functions

• - Firestore / Cloud Storage

• Familiarity with subscription platforms like:

• - RevenueCat

• - Adapty

• Understanding of how experiments influence tracking and attribution.

🏝️ Benefits

• Work on a diverse portfolio of applications, rather than just one.

• Serve as the link between User Acquisition and Technology (MarTech layer).

• Take charge of and shape the foundations of measurement and attribution.

• Join a team that:

• - Scrutinizes raw data

• - Questions attribution

• - Truly cares about operational integrity

• And indeed — this is a place where:

• - "Data doesn’t match" is not an acceptable answer

• - "It’s probably SKAN" is not a final explanation

• - And delving deeper is simply part of the role 😄

• At Leadtech, we prioritize your professional development. Enjoy a flexible career path with tailored internal training and an annual budget for external learning opportunities.

• Benefit from a flexible schedule, including options for full remote work or working from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, and a 35-hour workweek during July and August to make the most of summer!

• Competitive salary, full-time permanent contract, and premium private health insurance (including dental and psychological services).

• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout periods!

• If you choose to work in our Barcelona office, you'll find it equipped with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace offering stunning Mediterranean views.

• Additional perks include restaurant tickets and nursery vouchers, deducted directly from your gross salary.