Analytics Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assess, analyze, and enhance the performance of La Moda's e‑commerce platform.

• Ensure accurate measurement of key customer journeys and interactions.

• Transform data into actionable insights for the E‑commerce, Marketing, Product, and Technology teams.

• Create, configure, and manage tags, triggers, and variables within Google Tag Manager (GTM).

• Implement and improve e‑commerce tracking using Google Analytics 4 (GA4).

• Define and execute events, parameters, and conversions based on business requirements.

• Prepare dataLayer specifications for the development team's implementation.

• Conduct technical validation of dataLayer implementations and e‑commerce events.

• Implement and verify e‑commerce events such as view_item_list, select_item, view_item, add_to_cart, remove_from_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase.

• Develop custom events to measure specific site journeys and interactions.

• Troubleshoot tracking issues and resolve data inconsistencies.

• Test implementations using GTM Preview/Debug, GA4 DebugView, and browser developer tools.

• Validate new e‑commerce features and updates from an analytics and tracking standpoint.

• Document the measurement plan, events, parameters, and implementation guidelines.

• Assist in the governance and organization of GTM containers.

• Monitor and analyze the comprehensive customer journey on the e‑commerce site.

• Construct and oversee conversion funnels.

• Identify drop-off points, friction, and opportunities to enhance the digital experience.

• Track sessions, users, conversion rates, add-to-cart actions, cart abandonment, checkout abandonment, revenue, orders, average order value, and performance across channels, devices, categories, and products.

• Create and maintain digital performance dashboards.

• Produce ad hoc analyses to inform decisions for E‑commerce, Marketing, Product, and Technology.

• Detect behavioral or measurement anomalies and investigate their root causes.

• Support analyses of campaign and acquisition channels.

• Contribute to CRO (conversion rate optimization), experimentation, and A/B testing initiatives.

⛳️ Requirements

• Hands-on experience with Google Analytics 4 (GA4).

• Strong expertise in Google Tag Manager (GTM).

• Experience in creating and implementing tags, triggers, and variables.

• Proficient in implementing events and parameters in GA4.

• Understanding of Enhanced Ecommerce / GA4 Ecommerce.

• Experience with implementing and validating the dataLayer.

• Ability to prepare tracking specifications for development teams.

• Familiarity with tag debugging and validation tools.

• Knowledge of key KPIs and funnels relevant to e‑commerce operations.

• Proficiency in data visualization tools such as Looker Studio, Power BI, or similar.

• Ability to independently investigate data and tracking issues.

• Basic to intermediate knowledge of HTML and JavaScript for tag implementation and troubleshooting.

• Experience with VTEX / VTEX IO (preferred).

• Experience in implementing analytics specifically within VTEX environments (preferred).

• Knowledge of SQL (preferred).

• Familiarity with BigQuery and exporting GA4 data to BigQuery (preferred).

• Understanding of Google Ads and Meta Ads (preferred).

• Experience with pixels and tags from advertising platforms (preferred).

• Knowledge of digital behavior tools, heatmaps, and session replay (preferred).

• Experience with CRO and A/B testing (preferred).

• Understanding of data protection laws (LGPD), cookies, Consent Mode, and Consent Management Platforms (CMP) (preferred).

• Knowledge of server-side tagging (preferred).

🏝️ Benefits

• Dental plan (available after probation).

• Health plan (available after probation).

• Free transportation services.

• On-site cafeteria access.

• Performance bonus (PPR).

• Employee discounts on brands.

• Childcare assistance.

• Education scholarship opportunities.

• Employee referral program.

• On-site coffee service.

• Exclusive internal stores for employees.

• Good Card Plus benefits.

• On-site banking services.

• Partnerships with educational institutions, gyms, and food service providers.