Analyst, Marketing Mix Modeling

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Assist clients in enhancing their marketing and media planning using the Bayesian modeling software of the Keen Platform.

• Facilitate the implementation of strategies set by the Account Director across a designated portfolio of clients.

• Oversee the processes of data aggregation, cleansing, and uploading into the Keen Platform.

• Offer support for the integration of data sources for client users.

• Evaluate model inputs and outputs for statistical appropriateness, tactic ROIs, data quality, narrative coherence, and overall quality standards.

• Partner with Senior Analysts to propose modifications to models that enhance model performance and support client narratives.

• Set up and execute optimized marketing plans that align with account strategies and client planning objectives.

• Conduct individualized training sessions for client users on the Plans feature.

• Configure reporting functionalities and create narrative and storytelling presentations.

• Export PowerPoint reports and draft initial story outlines for Account Directors and clients.

• Participate in essential client meetings remotely, including Top-to-Tops and Quarterly Business Reviews.

• Collaborate with clients to troubleshoot, refine models, and assist in achieving client business goals.

• Keep track of model updates for expanding accounts and pinpoint optimization opportunities.

• Provide feedback for product development aimed at platform enhancements.

⛳️ Requirements

• A minimum of 2 years of experience in marketing analytics, SaaS customer success, and/or data cleansing and management in either academic or professional environments.

• A passion for business software and a readiness to engage with it extensively.

• Proficient in Excel with a keen interest in organizing and analyzing data.

• Strong skills in PowerPoint with the ability to craft impactful presentation decks.

• Dedication to delivering high-quality work.

• A self-motivated individual who enjoys acquiring new knowledge.

• An eagerness and capability to learn Bayesian modeling.

• A well-established remote-work office setup.

• Must possess authorization to work in the United States.

• Keen is unable to offer visa sponsorship.

🏝️ Benefits

• Competitive compensation package.

• Monday to Thursday work week.

• Three-day weekends, allowing Fridays to be used as preferred.

• Fully remote work flexibility from anywhere in the United States.

• Occasional in-person collaboration events held within the United States.

• A conscious culture work environment.