Amazon PPC Specialist

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Create, oversee, and continually enhance sophisticated Amazon PPC frameworks spanning multiple brands and product categories.

• Take ownership of the comprehensive advertising strategy encompassing Sponsored Products, Sponsored Brands, Sponsored Display, video campaigns, and innovative Amazon ad formats.

• Formulate proactive testing strategies centered around placements, keyword segmentation, search intent, campaign isolation, harvesting structures, and scaling methodologies.

• Evaluate performance trends across the entire product portfolio—not just individual campaigns—to pinpoint areas of underinvestment, overspending, or untapped market share opportunities.

• Direct PPC strategy for new product introductions, seasonal promotions, inventory sell-through initiatives, and ranking-focused campaigns.

• Track the impact of paid performance on organic rankings and consistently optimize for profitability as well as long-term account growth.

• Enhance campaign architecture and naming conventions to boost scalability, reporting clarity, and optimization efficiency across an expanding catalogue.

• Regularly introduce new ideas, trends, and best practices to the business—particularly regarding evolving Amazon placements, AI-driven search behavior, Rufus, video advertisements, and changing consumer behavior.

• Collaborate closely with listings, creative teams, and account management to synchronize advertising strategies with conversion rate optimization and catalogue expansion.

• Provide performance reports with clear commercial insights—not merely data, but actionable recommendations and the rationale behind them.

⛳️ Requirements

• Extensive hands-on experience with Amazon PPC, managing complex accounts independently.

• Proven experience in managing advertising across multiple products, variations, or brands simultaneously—not just a few key SKUs.

• Demonstrated ability to strategically structure and optimize campaigns rather than just maintaining them operationally.

• In-depth understanding of how PPC impacts organic ranking, keyword indexing, and long-term catalogue growth.

• Strong commercial acumen regarding scaling, profitability, TACoS management, and market share opportunities.

• Experience in testing and refining campaign structures based on performance data and evolving Amazon trends.

• Confidence in working across seasonal products, various niches, and fluctuating demand patterns.

• Ability to proactively identify opportunities and independently present ideas.

• Strong analytical skills paired with effective execution capabilities.

• Familiarity with staying updated on Amazon advertising changes, evolving best practices, and new campaign types.

• Comfortable managing 20–50 actively advertised SKUs concurrently across different categories and seasonal cycles.

🏝️ Benefits

• 30 days of paid vacation.

• Sick leave available upon request.