AI Creative Producer – Video & Static for Performance Marketing

📋 Description

• You will assist the marketing team in the effective execution of our performance creatives (with over 1M in ad spend), primarily focusing on Meta.

• You will leverage AI technology to greatly enhance research, idea generation, copy variations, and creative adaptations.

• You will convert performance data (as provided by our Head of Marketing) into structured creative concepts for both video and static advertisements.

• You possess an understanding of which mechanics in static ads capture attention (including visual hierarchy, contrast, message clarity, and text-to-image ratio), as well as the elements that influence performance in video ads (such as hook, pace, structure, and narrative).

• From these insights, you will generate numerous creative variations with the support of AI, systematically testing and scaling the ad account iteratively.

• You will produce performance videos with a focus on AI-first methodologies.

• You will utilize popular AI tools for video and image creation to effectively develop script ideas, visual concepts, hook variations, text overlays, and messaging.

• You will integrate existing footage, user-generated content, stock materials, and AI-generated assets to create scalable video advertisements.

• You will establish static ads as an independent performance channel. With AI assistance, you will create visual concepts, headlines, claims, and layout variations while systematically deriving additional tests from robust static assets.

⛳️ Requirements

• Strong affinity for AI and practical experience with popular AI tools for video and image generation.

• Hands-on experience in editing/post-production (preferably using DaVinci Resolve) as well as in the creation and optimization of static ads (using Canva, Adobe, etc.).

• A genuine enthusiasm for good food, cooking, and culinary arts, alongside a talent for aesthetically presenting food content in a commercially appealing manner.

• A structured, test-oriented approach to work.

• Analytical and conceptual capabilities to transform data into creative hypotheses.

• A collaborative team-player mindset.

• Bonus: A solid understanding of creative-performance mechanics and data-driven iteration, along with a keen sense for visual storytelling and engaging hooks.

• Experience in performance marketing, ideally with a strong emphasis on Meta.

• E-commerce experience, preferably with subscription or recurring business models.

🏝️ Benefits

• Budget for learning and AI training.

• Annual funding for conferences, courses, and the latest AI software.

• A vibrant startup culture.

• Flat hierarchies, open communication, and transparent feedback.

• Complimentary coffee, snacks, and sweets, along with free access to MasterClass, YesChef, Primed Mind, Scoolinary, and more.

• Unforgettable team events.