AI Creative Marketing Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Spearhead the AI creative marketing strategy for both Rove Concepts and Rove Next.

• Discover and implement AI tools and workflows that enhance creative production, marketing efficiency, and campaign effectiveness.

• Generate and manage AI-produced content for digital advertising, social media, email marketing, websites, product launches, and brand campaigns.

• Partner with designers, copywriters, photographers, videographers, and marketing teams to create high-quality creative assets utilizing generative AI.

• Formulate prompts, creative workflows, and brand standards to guarantee AI-generated content aligns with brand identity.

• Collaborate with internal teams to boost customer engagement through innovative AI-driven marketing initiatives.

• Track campaign performance and leverage data-driven insights to refine creative assets and marketing strategies.

• Keep abreast of emerging AI tools, trends, and best practices, consistently spotting opportunities to enhance creative processes.

• Educate and assist internal teams on AI tools, workflows, and best practices.

⛳️ Requirements

• Over 5 years of experience in creative marketing, digital marketing, brand marketing, or a comparable role in a fast-paced e-commerce setting.

• Proven experience utilizing generative AI tools for marketing and creative production, including ChatGPT, Midjourney, Runway, Adobe Firefly, Veo, Kling, Canva AI, or similar platforms.

• Strong comprehension of digital marketing, paid media, email marketing, social media, and content strategy.

• Proven track record leading creative projects and working with cross-functional teams.

• Strong analytical mindset with the capability to assess campaign performance and optimize creative output using data.

• Exceptional communication, project management, and organizational skills.

• Familiarity with Adobe Creative Suite, Figma, video editing software, or motion graphics is considered a plus.

🏝️ Benefits

• Full-time employment.

• Commitment to employment equity and diversity.

• An inclusive workplace that welcomes qualified individuals, including members of visible minorities, persons of any gender identity or expression, sexual orientation, Indigenous peoples, and persons with disabilities.