Africa Content Strategy Lead – 12 month contract

This is a fully remote position, open to applicants in Africa.

📋 Description

• Prioritize and implement the country content strategy along with growth initiatives.

• Take ownership of content quality and production to enhance relevance, scalability, and business impact.

• Ensure that content aligns with Canva’s standards, resonates culturally, and supports strategic growth indicators.

• Collect feedback from sales, partners, and local colleagues to fine-tune content strategies.

• Manage content performance across both discovery and editorial channels.

• Optimize local content to enhance engagement, activation, and retention rates.

• Implement editorial strategies on various platforms, including Showcases.

• Identify and leverage cultural moments in collaboration with Marketing, Social, and PR teams.

• Work closely with the Africa Country Manager and fellow country peers to synchronize priorities and foster content-driven growth.

• Collaborate with SEO, Localization, Creators, Product, Marketing, and regional stakeholders.

• Develop relationships with local creators and partners to create a vibrant content ecosystem.

⛳️ Requirements

• 3–5+ years of experience in content strategy, regional business strategy and operations, partnerships, or related roles in fast-growing content, media, or marketplace technology companies.

• In-depth understanding of content, trends, and aesthetics in the relevant markets.

• A proactive, solutions-oriented attitude that balances strategic thinking with practical execution.

• Outstanding stakeholder management abilities.

• Experience in dynamic, fast-paced environments with a comfort level for ambiguity and change.

• Strong analytical capabilities to evaluate content performance and guide strategic adjustments.

• Proven track record in managing production workflows, partnerships, and/or supporting and engaging local creators.

• Proficiency in languages and cultural knowledge pertinent to the geographic market.

• Capability to work effectively across various time zones.

🏝️ Benefits

• Option for remote work.

• Opportunities for professional development programs.

• Access to coaching and support from a Regional Content Strategy Lead.

• Exposure to AI-driven content innovations and emerging technologies.

• Practical experience with Canva’s global content ecosystem.

• Cross-functional collaboration with senior leadership and international teams.