Advertising Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Create media purchasing strategies that are in line with campaign objectives, target demographics, and budget constraints.

• Plan and acquire advertising placements across both digital and traditional mediums, including social media, streaming/CTV, search engines, and programmatic networks.

• Determine the most effective media channels and vendors to efficiently reach target audiences.

• Negotiate pricing and placements with media vendors when necessary.

• Set up, schedule, and initiate advertising campaigns on platforms like Meta, LinkedIn, Google, and Basis.

• Ensure that campaigns comply with platform requirements, targeting criteria, and established timelines.

• Collaborate with creative and account teams to ensure ad assets are aligned with the overall campaign strategy.

• Oversee campaign pacing and make adjustments to placements to meet budgetary and performance goals.

• Monitor campaign performance using platform analytics and reporting tools.

• Optimize targeting, budgets, creative rotations, and placements as needed.

• Analyze key performance indicators and offer actionable insights to internal teams and clients.

• Prepare performance metrics and campaign reports for review.

• Maintain strong relationships with media vendors and advertising platforms.

• Stay updated on emerging media channels, targeting capabilities, and advertising trends.

• Assess new tools and platforms that could improve campaign performance.

• Manage campaign budgets and keep track of spending across various platforms.

• Ensure that advertising expenditures align with approved media plans and client budgets.

• Assist in billing reconciliation and tracking invoices for media placements.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related discipline.

• At least two years of experience in media buying, digital advertising, or paid media management.

• Proven experience managing advertising campaigns across various platforms, including Meta Ads Manager, LinkedIn Campaign Manager, Google Ads (YouTube, Display, Search), and Basis Ads (OTT streaming, Display, DOOH).

• Strong analytical, budgeting, and reporting capabilities.

• Ability to manage multiple campaigns and deadlines concurrently.

• Exceptional attention to detail and organizational skills.

• Strong communication and collaboration skills.

• Experience working in a communications agency, marketing agency, or public affairs firm.

• Familiarity with streaming, CTV, or programmatic advertising platforms.

• Knowledge of analytics tools such as Google Analytics and reporting dashboards.

• Experience with media planning tools, spreadsheets, and campaign tracking systems.

• Understanding of audience targeting, segmentation, and digital media trends.

• Preferred: Meta Ads Certification.

• Valid authorization to work in the United States.

• Must not require future sponsorship for employment.

• Travel: 10 percent, as necessary (Required).

🏝️ Benefits

• Competitive Salary.

• Health, Dental, and Vision - Single Coverage.

• Healthcare Spending or Reimbursement Accounts such as HSAs or FSAs.

• 401K Plan - available after 90 days of employment with company matching.

• Life Insurance equal to one time your annual salary.

• Paid Time Off.

• Parental Leave.

• 10 Paid Holidays, plus the week between December 24 and January 1.

• Paid Personal Days (2).

• Eligible for annual performance bonuses.

• Up to $1000 per year for professional certifications.

• Annual work-from-home stipend.

• Remote Work/Flexible schedules.

• Family-oriented work culture.