Ads Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Establish strong client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Monitor performance on a daily basis and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Test different audiences, messaging, and creative elements to find opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations and take accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Demonstrated experience in managing multiple client accounts while leading client-facing discussions.

• Proven capability to manage campaigns effectively toward specified performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving skills.

• Experience in financial services marketing.

• Knowledge of lead generation and appointment-setting campaigns.

• Expertise in video sales letter marketing.

• Experience with high-ticket or considered-purchase sales funnels.

• Proficient in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.