Ads Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Foster robust client relationships that promote retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign parameters.

• Monitor performance on a daily basis and adjust campaigns based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover better performance opportunities.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven track record of simultaneously managing multiple client accounts and leading discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while enhancing client retention.

• Familiarity with conversion tracking, pixels, and foundational marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Experience in lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.