Ads Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls that address performance, strategy, priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Foster strong relationships with clients to promote retention, renewals, and referrals.

• Proactively resolve account issues to ensure stability and foster growth.

• Create, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor campaign performance daily and make adjustments based on cost-per-appointment and other crucial metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audience segmentation, messaging, and creative content.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Proactively monitor tracking and lead flow.

• Report to the Associate Director of Operations and be accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• Over 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts and leading client-focused discussions simultaneously.

• Demonstrated capability to steer campaigns toward specified performance objectives while maintaining client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Adjustable Work Schedule.

• Performance-Based Bonus.