Ads Strategist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts while acting as the primary contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and action items.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Track performance daily and make adjustments to campaigns based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to discover better performance opportunities.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations, maintaining accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of direct experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts simultaneously while leading client-facing discussions.

• Demonstrated capability to drive campaigns toward established performance goals while supporting client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Understanding of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance-based Bonus.