Ads Manager – Lead Generation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of the complete execution of Meta Ads campaigns on Facebook and Instagram, from initial setup to advanced scaling.

• Daily monitor account performance and proactively modify campaign structures, bidding strategies, and audience targeting.

• Create, test, and refine high-converting landing pages and lead funnels.

• Manage conversion tracking, including Pixel setup, Conversion API (CAPI), and UTM tracking.

• Perform A/B testing on creatives, headlines, and landing page components.

• Independently manage client accounts, deliver strategic insights, and present performance reports to stakeholders.

• Collaborate with creative and account management teams to ensure campaign messaging aligns with client objectives.

• Supervise lead flow integration between Meta Ads, GoHighLevel CRM, and third-party automation tools.

⛳️ Requirements

• Over 5 years of hands-on experience in managing Meta Ads (Facebook/Instagram) at scale.

• A proven history in Lead Generation (excluding E-commerce) across sectors such as Renewable Energy, Home Services, Real Estate, or B2B.

• Expertise in Meta Ads Manager, including Advantage+ features, horizontal/vertical scaling, and CPL/CPM/CTR analysis.

• Strong technical understanding of conversion tracking, attribution settings, and API integrations.

• Experience in creating and optimizing landing pages focused on Conversion Rate Optimization (CRO).

• Leadership capabilities with the ability to take ownership of client results and independently make high-level strategic decisions.

• An analytical mindset that can convert complex data into actionable growth strategies.

• Excellent communication skills and a mindset geared towards agency growth.

• Familiarity with GoHighLevel CRM and Zapier automation workflows.

• Knowledge of Google Ads (Search and Performance Max).

• Direct experience in the Solar or Renewable Energy sectors.

• Experience in managing multi-location or high-spend accounts.

🏝️ Benefits

• Competitive salary based on experience.

• Fully remote work environment.

• Clear pathway to a Head of Paid Media leadership role.

• Long-term stability in a high-growth industry.

• Performance-based incentives and professional autonomy.

• Opportunity to work with industry-leading CRM and automation tools.