Ads Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, discuss strategies, and agree on next steps.

• Deliver bi-weekly performance reports 24 hours prior to scheduled meetings.

• Establish trust and relationships that encourage renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment booking.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and adjust tactics to achieve cost per appointment goals.

• Diagnose underperforming campaigns and devise intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors to enhance creative production.

• Utilize AI tools to expedite copywriting while ensuring quality.

• Set up tracking systems, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing processes.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly with Meta advertising.

• Proven ability to manage multiple client accounts at the same time.

• Demonstrated success in meeting performance targets and retaining clients.

• Exceptional copywriting skills with a knack for creating engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Preferred experience includes:

• Background in the financial services industry, with an understanding of lead generation and appointment-setting campaigns. Knowledge of video sales letter marketing techniques and experience with high-ticket, considered purchase funnels.

• Skills and attributes:

• You take initiative. When challenges arise, you address them proactively. You don’t wait for instructions. A strong communicator capable of translating performance data for non-technical clients. Detail-oriented yet capable of working efficiently. Comfortable engaging directly with clients and accountable for outcomes. You prefer to be the accountable person rather than sharing responsibility.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays).

• Training & Development opportunities.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus incentives.